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Etched

New Media, Special Projects

Etched is hiring a New Media, Special Projects in San Jose, United States. Level rates it ; you can apply on Etched.

Level's read on this job

  • Little AI ●○○○ is how Level rates this role: aI is not part of the work.
  • The posting mentions content creation, brand strategy and copywriting among its tools and skills.
  • Level classes it as a mid-level role.
  • Etched has 114 other open roles on Level.

AI in this role

Create multi-media creative artifacts and brand strategy for an AI hardware and inference company.

content-creationbrand-strategycopywritingvideo

Job Summary

We’re building a small team of multi-disciplinary creatives with the ambition to create the most consequential brand of the 21st century.

Our mission is to run the world’s inference. Your work will define how the wider world understands who we are, what we’re building, and why it matters – all during the most important inflection in the company’s history.

If you’re a fan of our work and think we can do better, reach out and tell us what you’d change. We want to talk.

You may be a good fit if

  • You’ve created at least one “banger” across mediums (e.g. video, brand design, tweet, manifesto)

  • Your brain can’t stop generating ideas

  • You have a maniacal attention to detail

  • You’re curious

  • You’re looking for your magnum opus

  • You have extreme agency

Key Responsibilities

  • Create a brand that becomes synonymous with AI and its promise

  • Translate the founders’ vision into multi-media creative artifacts

Strong candidates may also have

  • A large X following

  • A defined viewpoint on the future of AI

Benefits

  • Medical, dental, and vision packages with generous premium coverage

    • $500 per month credit for waiving medical benefits

  • Housing subsidy of $2.5k per month for those living within walking distance of the office

  • Relocation support for those moving to San Jose (Santana Row)

  • Various wellness benefits covering fitness, mental health, and more

  • Daily lunch and dinner in our office

  • Unlimited compute budget subject to ROI justification

How we’re different

Etched believes in the Bitter Lesson. We are the first inference-focused frontier AI system, betting early on transformer and transformer-like architectures and on increasing model sizes. Our addressable market is the entirety of inference, unlike many of our competitors.

We are a fully in-person team in San Jose (Santana Row), and greatly value engineering skills. We do not have boundaries between engineering and research, and we expect all of our technical staff to contribute to both and work across disciplines as needed.

About Etched

Etched is building hardware for frontier intelligence. We co-design chips, racks, software, and manufacturing to deliver best-in-class throughput and latency across both prefill and decode workloads. Our first products are heavily focused on inference. Backed by hundreds of millions from top-tier investors and staffed by leading engineers, Etched is redefining the infrastructure layer for the fastest growing industry in history.

How we rate this

New Media, Special Projects at Etched rates 25 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

  1. ●●●● Builds AI80 to 100
  2. ●●●○ Works on AI60 to 79
  3. ●●○○ Uses AI40 to 59
  4. ●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

Content CreationBrand StrategyCopywritingVideo

Questions you could be asked

  1. Tell me about a project where content creation was part of your work. What did you do?
  2. Tell me about a project where brand strategy was part of your work. What did you do?
  3. Tell me about a project where copywriting was part of your work. What did you do?
  4. Tell me about a project where video was part of your work. What did you do?

Adapt your resume

  • List these exact terms on your resume: Content Creation, Brand Strategy, Copywriting, and Video. An applicant tracking system matches the wording, not the idea.
  • Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.

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