Performance Marketing Lead

Emergent Labs is hiring a Performance Marketing Lead in Bengaluru, India. Level rates it ; you can apply on Emergent Labs.

Level's read on this job

On Level's scale, this marketing role is Uses AI ●●○○: an ordinary role that requires AI tools.
Tools and skills the posting cites include ChatGPT.
Level classifies it as a lead role.
Level lists 47 other open roles at Emergent Labs.
The role was posted in the last few days.

AI in this role

chatgpt

Emergent builds autonomous coding agents that replace traditional software development by generating, testing, and deploying production applications directly from plain-language intent. Our systems run in production at global scale and are used to build millions of real applications. Since our public launch, we’ve crossed $130M in Annualised Revenue and grown to over 10M users across 190+ countries, who have built 12M+ applications on Emergent. We’re backed by Creaegis, Khosla Ventures, SoftBank, Lightspeed, Together, Y Combinator, Google, Claypond and Sentinel Global. We’re solving the hard part of AI-driven software creation: correctness, reliability, security, and scale in real production systems. The team is built by repeat founders, Olympiad medalists, IIT & IIM alumni, and leaders from Google, Amazon, and Dropbox. We’re hiring builders who want ownership, speed, and impact at global scale.

The Role:

You’ll own paid acquisition across every channel and market, on a budget of several million dollars a month. Your goal is to grow first-month and lifetime revenue at a target return on ad spend (ROAS), not to grow clicks or signups. You’ll decide where each next dollar goes, by country, channel, campaign, and partner, and you’ll be the first to notice when a channel looks good on the dashboard but brings in users who never build anything or pay twice.

What You’ll Do:

Own the plan: split monthly budget across Google (non-brand and brand), Meta, Bing, TikTok, programmatic, affiliates, and influencers, and across 30+ countries, based on where marginal ROAS is highest. Each month, defend the plan against what actually happened
Run channels hands-on and through agencies: Search, Performance Max and AI Max, Meta Advantage+ and value-based campaigns, app campaigns, and programmatic partners. Know when to scale, cap, or cut
Hold affiliates and partners accountable: find low-quality and incentivised traffic at the sub-publisher level, for example a source whose users pay for a trial within minutes but never create a project. Reverse bad payouts, and design commission structures that pay for real usage and renewals, not trial sign-ups
Measure on revenue, not on platform reports: judge every channel on day-0, day-7, and day-30 revenue per signup, payback period, and repeat purchasing, from our own data. Know where ad platforms over-count, and why
Keep the tracking healthy: own server-side conversion setup (Meta CAPI, Google enhanced and offline conversions), the conversion values sent for value-based bidding, and UTM and attribution standards. Notice quickly when an event breaks
Work with product and pricing: paywall, trial, pricing, and top-up offer changes move ROAS as much as bids do. Partner with Growth Product to read those changes by country and channel, and to tell traffic-quality problems apart from product problems
Run a creative and landing-page testing programme by market and language, including localised and creator-led ads
Build and lead the team: channel managers, analysts, and agencies

What We’re Looking For:

7+ years in performance marketing, including 3+ years owning a budget of $1M+ a month across several channels and countries
Hands-on depth in Google Ads and Meta Ads: account structure, bidding strategies (tCPA, tROAS, value-based), budget pacing, and recognising when automated campaigns are buying cheap, low-intent traffic
Comfortable judging growth on LTV and ROAS in a subscription or usage-based business, including how free trials, discounts, and repeat purchases change what a “conversion” is worth
Strong SQL: you can query a warehouse such as BigQuery yourself to build cohorts, break down a change by country and channel, and check what the platforms report
Has managed affiliates or performance networks at scale (Impact, PartnerStack, or similar), including detecting fraud and incentivised traffic and enforcing payout terms
Solid grasp of attribution and measurement: server-side conversions, UTM hygiene, gaps between ad-platform and internal numbers, and designing holdout or geo tests
Can explain a drop: when a metric moves, you separate traffic mix from product change from tracking error before acting, and you write it up clearly for leadership
Has led people and agencies and is comfortable setting their targets and holding them to them

Good to Have:

Has worked on a product-led AI, developer-tool, or SaaS product whose users discover it through search
Has run localised acquisition in Europe (Italy, France, Germany, Spain) and/or high-volume, low-price markets (India, Brazil, Indonesia), including local payment and pricing differences
Python or notebook skills for budget-allocation models, response curves, or marketing mix modelling (MMM)
Has used newer channels: ChatGPT and AI-search ads, Reddit, YouTube, programmatic (StackAdapt, The Trade Desk), connected TV
Has run influencer and creator programmes measured on revenue, not reach
Has worked closely with product and pricing teams on paywall, trial, and offer experiments
Has built a performance marketing function from scratch at a fast-growing startup

Why Join Us:

Work at the frontier of agentic AI, helping real users experience the next generation of computing
Collaborate with a small, fast, and deeply technical team obsessed with product and growth
Shape a new paradigm where software builds itself from human intent
Competitive compensation, equity, and real ownership of the growth function

Benefits and Perks:

Daily Meals: Lunch and Dinner provided
Family Insurance: 5 Lakhs worth of coverage for you and your family
Unlimited Paid Time Off: Take the time you need to recharge and come back refreshed
Flexible Working Hours: Work arrangements that fit your life and commitments

Let’s build the future of software together.

How we rate this

Performance Marketing Lead at Emergent Labs rates 48 out of 100 for how much of the daily work is AI. That makes it Uses AI (AI Level 2 of 4). The level is about AI in the job, not seniority.

Classification

Uses AI. An ordinary role that requires AI tools.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Key facts

Performance Marketing Lead is an open job at Emergent Labs.
Level rates this role AI Level 2 of 4: Uses AI.
The role is based in Bangalore.
The job was posted on October 30, 2026.
Seniority: lead.
Applications are handled by Emergent Labs. Apply on Emergent Labs

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

ChatGPT

Also common in marketing jobs at this level

AI agents Generative AI LLM AWS Machine learning Snowflake

Pay

Typical marketing job: $148k

This posting doesn't list pay. Use the typical marketing figure when pay comes up. See marketing jobs

Questions you could be asked

What's a project where you used ChatGPT hands-on?
This role expects you to use AI tools as part of the job. Which ones have you used, and for what?
Tell me about a time an AI tool got something wrong. How did you catch it?

Adapt your resume

List these exact terms on your resume: ChatGPT. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
Put the AI tool in a bullet point about what you did, not just in a skills list. This role treats it as a required part of the job.

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