Performance Marketing & Marketing Operations Manager (Canada)

Appen is hiring a Performance Marketing & Marketing Operations Manager (Canada) for a remote role open to applicants in Canada. Level rates it ; you can apply on Appen.

Level's read on this job

On Level's scale, this marketing role is Uses AI ●●○○: an ordinary role that requires AI tools.
The posting lists this role as remote.
Tools and skills the posting cites include fine tuning, AI data labeling and computer vision.
Level lists 24 other open roles at Appen.
The role was posted in the last few days.

AI in this role

fine-tuningai-data-labelingcomputer-visionspeechai-research

About the Role

We're looking for a Performance Marketing & Marketing Operations Manager to drive paid media performance and manage the marketing systems that support our growth.

Reporting to the Director of Demand Generation, you'll own campaign execution, budget optimization, and HubSpot operations, helping us reach AI research labs and enterprise AI teams. This is a hands-on role for someone who enjoys turning marketing strategies into measurable pipeline, improving processes, and using data to make smarter decisions.

Your Impact

Own and optimize paid campaigns across LinkedIn Ads, Google Ads, X Ads, and account-based marketing (ABM) programs.
Manage paid media budgets, including allocation, pacing, and performance against pipeline goals.
Build targeted and retargeting audiences using account insights and intent data to improve campaign effectiveness.
Monitor cost per lead (CPL), cost per sales-qualified lead (SQL), and pipeline contribution through ongoing A/B testing and performance reporting.
Manage HubSpot operations, including workflows, forms, lead scoring, lifecycle stages, and marketing automation.
Improve lead routing, Sales handoffs, and data quality to support a more efficient conversion process.
Maintain UTM tracking standards and build attribution models and full-funnel dashboards that provide actionable insights to leadership.
Oversee marketing technology integrations and ensure email marketing compliance with GDPR, CAN-SPAM, and CASL.
Partner with Sales and Marketing to improve campaign performance, lead management, and reporting accuracy.

What You Bring

3–5 years of experience in B2B performance marketing and marketing operations, ideally in a technology or SaaS environment.
Hands-on expertise with LinkedIn Ads and Google Ads, including campaign management, optimization, and budget ownership.
Strong HubSpot administration skills, including marketing automation, lead scoring, workflows, and lifecycle management.
Familiarity with account-based marketing (ABM), intent data, and audience segmentation.
Proven ability to analyze marketing performance, build attribution models, and report on funnel and pipeline metrics.
Practical experience using AI tools to improve everyday marketing workflows, efficiency, and campaign execution.
Strong attention to detail, analytical thinking, and the ability to manage competing priorities independently.
A proactive, results-oriented approach with a willingness to test, learn, and continuously improve.

Nice to Have

Experience in AI, machine learning, data, or related technology industries.
Familiarity with Salesforce administration or CRM integrations.
Knowledge of SQL or business intelligence tools such as Looker Studio or Tableau.
HubSpot, Google Ads, or LinkedIn Marketing certifications.

What Success Looks Like

Within your first 90 days, you'll have taken ownership of our paid media programs, identified opportunities to improve campaign performance, and strengthened our marketing operations.

You'll establish clear performance benchmarks, improve lead routing and scoring, and deliver reporting dashboards that Marketing and Sales can rely on. Success means maintaining paid media spend within the plan, reducing cost per SQL, and building a more reliable view of marketing's contribution to pipeline.

Why You'll Love Working Here

At Appen, we foster a culture of innovation, collaboration, and excellence. We value curiosity, accountability, and a commitment to delivering the highest quality AI solutions for frontier models.

You'll work on complex challenges that shape the future of AI across industries and geographies, alongside talented people in a culture that values humility over ego. You'll have the flexibility to deliver in a way that works for you and your team, supported by tools, resources, and development opportunities to continue to build your capability over time.

About Appen

Appen has been a leader in AI training data for over 30 years. We specialise in human generated data to train, fine tune, and evaluate models across generative AI, large language models, computer vision, and speech recognition. Our AI assisted data annotation platform and global crowd of more than 1 million contributors in over 200 countries support model pre training, supervised fine tuning, evaluation and benchmarking, safety and red teaming, and multilingual global expansion.

How we rate this

Performance Marketing & Marketing Operations Manager (Canada) at Appen rates 47 out of 100 for how much of the daily work is AI. That makes it Uses AI (AI Level 2 of 4). The level is about AI in the job, not seniority.

Classification

Uses AI. An ordinary role that requires AI tools.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Key facts

Performance Marketing & Marketing Operations Manager (Canada) is an open job at Appen.
Level rates this role AI Level 2 of 4: Uses AI.
The role is based in Remote CA and is marked remote.
The job was posted on October 30, 2026.
Seniority: mid.
Applications are handled by Appen. Apply on Appen

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

Fine-tuningAI Data LabelingComputer visionSpeechAI Research

Also common in marketing jobs at this level

AI agents Python AWS Snowflake Google Cloud Databricks

Pay

Typical marketing job: $148k

This posting doesn't list pay. Use the typical marketing figure when pay comes up. See marketing jobs

Questions you could be asked

Walk me through fine-tuning a model: what data did you use, and how did you check the result?
How do you keep labeling instructions consistent across a large annotation team?
Walk me through a computer vision problem you solved, from raw data to a deployed model.
What have you built with speech recognition or text-to-speech, and where did it break?
Tell me about a research question you investigated. What did you find?

Adapt your resume

List these exact terms on your resume: Fine-tuning, AI Data Labeling, Computer vision, Speech, and AI Research. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
Put the AI tool in a bullet point about what you did, not just in a skills list. This role treats it as a required part of the job.

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