Performance Marketing Specialist

Razer is hiring a Performance Marketing Specialist in Singapore, Singapore. Level rates it ; you can apply on Razer.

Level's read on this job

On Level's scale, this marketing role is Little AI ●○○○: aI is not part of the work.
Razer has 148 other open roles on Level.

AI in this role

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities :

Razer Game Services is seeking a data-driven and strategic User Acquisition Lead to drive user acquisition and scalable growth across its global game portfolio. The role will lead the planning, execution, and optimization of user acquisition campaigns to support global game launches.

Own and lead the global user acquisition strategy across multiple game titles and markets.
Define UA budget allocation, channel mix, and scaling strategy based on CPI, LTV, ROAS, and growth targets.
Develop UA plans across different stages of the game lifecycle (soft launch, launch, and live operations).
Identify scaling opportunities and adjust strategies in real time to maximize growth efficiency.
Drive creative iteration and A/B testing strategies to improve ad performance and campaign scalability.
Analyze marketing performance data and translate insights into actionable growth strategies.
Develop dashboards and performance reports to track campaign efficiency and ROI.
Collaborate with product, analytics, marketing, and creative teams to align UA strategies with game goals.
Manage relationships with external agencies, advertising partners, and marketing platforms.
Ensure marketing initiatives are aligned with overall publishing and growth objectives.

Pre-Requisites :

Razer is proud to be an Equal Opportunity Employer. We believe that diverse teams drive better ideas, better products, and a stronger culture. We are committed to providing an inclusive, respectful, and fair workplace for every employee across all the countries we operate in. We do not discriminate on the basis of race, ethnicity, colour, nationality, ancestry, religion, age, sex, sexual orientation, gender identity or expression, disability, marital status, or any other characteristic protected under local laws. Where needed, we provide reasonable accommodations - including for disability or religious practices - to ensure every team member can perform and contribute at their best.

Are you game?

How we rate this

Performance Marketing Specialist at Razer rates 23 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.