Performance Media Specialist

About Us

Dyson is a global technology enterprise. We solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. We’re growing fast and our ambition is huge – more categories, more locations and more people.

Our ambition is to accelerate Dyson in the media space across Australia and New Zealand. To achieve this, we need to constantly innovate, interrogate and improve, striving to lead the way within our region and globally. The Performance Media Team is responsible for the end-to-end management of paid search and shopping campaigns, working closely with our e-commerce and direct teams to deliver against traffic and revenue targets, while constantly striving for best in class optimisation and digital maturity across all channels.

About the Role

The Performance Media Specialist is responsible for the end-to-end management of paid search and shopping campaigns across the ANZ business, spanning planning, budget management, platform implementation, optimisation, and reporting. The role directly contributes to the ambitious growth targets of the ANZ Direct business by driving traffic, revenue, and efficiency outcomes across paid search channels. It is accountable for delivering channel performance against agreed targets, identifying and maximising opportunities to drive incremental growth, and optimising return on investment.

Hands-on experience managing high-volume paid search campaigns is essential. The role requires a focus on challenging the status quo and utilising data and insights to continuously improve ongoing performance. Continuous testing is encouraged, working closely with publishing partners to ensure the business remains at the forefront of new channels and formats.

Main responsibilities include but not limited to:-

• Complete end to end management of paid search campaigns, including planning, implementation, optimisation, performance analysis, bid strategy management & reporting

• Manage campaign budgets, ensure budget pacing is actioned as per plan and deliver against monthly revenue targets

• Develop, manage and optimise product data feeds through Google Merchant Centre to support shopping and other feed-driven campaign types, including feed automation and scripting solutions

• Identify optimisation opportunities and execute recommendations end-to-end within platform to drive performance improvements

• Maintain a test-and-learn mindset, continuously identifying and implementing opportunities to improve performance and efficiency through campaign optimisation, emerging ad formats, automation capabilities, and new platform innovations (OpenAI Ads, AI Max etc)

• Work with the e-Commerce team to understand upcoming promotions and priorities, translate these promotions to paid media campaigns

• Develop and maintain reporting dashboards to monitor paid media performance, delivering actionable insights and recommendations to stakeholders across local, regional, and global teams

• Maximise the use of first-party audience data across paid media campaigns, embedding audience insights into targeting, personalisation, and optimisation strategies to drive improved performance

• Manage the delivery of the annual test-and-learn framework across paid search channels, executing and scaling recommendations to drive continuous optimisation, performance growth, and digital maturity

About You

To be successful in this role you will be passionate about digital, always looking to learn the most cutting-edge methodologies in media and e-comm. You have exceptional organisational and prioritisation skills with the ability to manage multiple workstreams and adapt to changing business priorities.

You will have extensive hands-on experience with Google Ads, combined with a strong understanding of the broader Google Marketing Platform and digital measurement ecosystem. Your technical and analytical expertise will ideally span across Google Ads and Search Ads 360 (SA360), GA4 and Adobe Analytics, Looker Studio, Google Merchant Centre, and Microsoft Ads, making knowledge of these advertising and analytics capabilities highly advantageous.

Previous skills & experience:

• Tertiary qualification (or equivalent experience) in Marketing, Commerce, or a related discipline

• Minimum 6 years experience in digital media, with at least 3 years in a dedicated paid search role, preferably within a high-volume e-Comm environment

• Demonstrated experience in a digital marketing role, either client-side or agency-side

• Proven hands-on experience managing paid search campaigns end-to-end, including campaign setup, optimisation, bid management, audience targeting, testing, and performance analysis within platform

• Strong working knowledge of Google Ads and Microsoft Ads, with the ability to independently execute and optimise campaigns

Benefits

Outside of a competitive salary, our team members receive generous product discounts, additional paid annual leave, a generous, above market parental leave scheme and ongoing learning and development opportunities.

At Dyson, our people are at the heart of everything we do. We value you bringing yourself to work and we want to deliver an employee experience that matches the quality we give to our customers.

We have a vibrant and diverse culture that is geared towards recognition and realising ambition. You'll have regular social activities to take part in and you'll work with a fantastic team of people every day.

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Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.