Principal Product Manager - Personalization

What You'll Do

• Set the product strategy and multi-cycle roadmap for Search Personalization at Spotify — spanning ranking, relevance, retrieval, AI-native features, quality, and trust.
• Drive the evolution of Search toward AI-native experiences — AI Overviews, semantic search, LLM reranking — balancing innovation velocity with quality and cost discipline.
• Own the Search quality bar: define how relevance, trust, compliance, and user experience connect into a holistic quality framework with measurable outcomes.
• Manage Search’s role as a shared surface across many company strategies — build prioritization frameworks, communicate trade-offs, and represent Search at executive forums.
• Influence and coach junior PMs working in Search.
• Partner with engineering leadership to make architectural decisions that balance short-term delivery with long-term Search infrastructure health.
• Drive cross-functional alignment where Search intersects.

Who You Are

• You have 8+ years of product management experience, with 3+ years leading search, discovery, or information retrieval products at scale (100M+ users).
• You have a deep technical understanding of search systems — ranking architectures, retrieval strategies, evaluation methodology, and the trade-offs between relevance, latency, cost, and freshness.
• You have experience with AI/ML-powered search features — semantic search, LLM-based reranking, recommendations, or similar — and can lead a team through the transition from traditional to AI-native search.
• You have a track record of managing complex stakeholder landscapes with competing priorities and limited resources, and can build frameworks for principled prioritization.
• You think strategically at the portfolio level — you can synthesize across many concurrent initiatives, set a coherent vision, and communicate it clearly to executives.
• You communicate with clarity and conviction, with the ability to translate technical complexity into compelling narratives for leadership, bet owners, and cross-functional partners.
• You have experience mentoring and developing early-career PMs, and can influence without authority or direct reporting lines.
• You bring familiarity with music, audio, or media technology and understand the unique dynamics of content-rich platforms.
• You have experience operating Search as a platform that serves multiple internal teams or content verticals.
• You have worked in content integrity, trust & safety, or regulatory compliance in the context of search or discovery systems.

Where You'll Be

• This role is based in London or Stockholm.
• We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home.