AmazonPrincipal Product Manager - Tech, Sponsored Products and Brands
Amazon is hiring a Principal Product Manager - Tech, Sponsored Products and Brands in Palo Alto, United States. It pays $207k-$280k a year and Level rates it ; you can apply on Amazon.
Level's read on this job
- Level rates this AI product manager role Works on AI ●●●○: the daily work is on AI products, without building the model.
- The listed pay starts 16% above the typical AI product manager posting on Level.
- Tools and skills the posting cites include Gen AI, LLMs and product management.
- Level classifies it as a lead role.
- Level lists 20,000+ other open roles at Amazon.
AI in this role
Drive the product vision for advertiser controls and campaign management leveraging generative AI and large language models.
We are looking for a Principal Product Manager – Technical to rethink our advertiser-facing processes, features, and controls, setting the foundations for accelerated growth. This is a high-autonomy, high-ambiguity role that demands deep Ad Tech expertise, hands-on experience building customer-facing Gen AI products, and the ability to influence across organizational boundaries.
Key job responsibilities
- Define and drive the long-term product vision for advertiser controls and campaign management as shopper behavior shifts toward conversational commerce
- Rethink how advertisers create, manage, and optimize campaigns — leveraging advances in large language models and generative AI to deliver intelligent, adaptive experiences
- Collaborate with ad and retail leadership to ensure advertising products enhance both the advertiser and the shopper experience, driving with backbone when trade-offs require it
- Make high-judgment product decisions in complex, ambiguous environments with incomplete information
- Drive consensus across engineers, scientists, designers, and senior leadership, delivering through influence with and without authority
- Deeply understand our technical systems, their constraints, and downstream dependencies to identify the right trade-offs
- Work backward from customer problems to define solutions that serve both advertisers and shoppers
- Stay at the frontier of Gen AI and LLM capabilities, translating emerging research into practical product opportunities
About the team
The Advertiser Growth & Strategies team within Sponsored Products and Brands builds the tools, systems, and intelligence that help advertisers grow efficiently on Amazon. Our work spans campaign automation, bidding strategy, audience targeting, and agentic product experiences powered by generative AI. We operate at the intersection of advertising, retail, and AI; and we're hiring leaders who thrive in that complexity.
Basic qualifications
- 2+ years of end to end product delivery experience
- 8+ years of technical product or program management experience
- Bachelor's degree
- Experience with feature delivery and tradeoffs of a product
- Experience owning/driving roadmap strategy and definition
- Experience leading engineering discussions around technology decisions and strategy related to a product
- Experience technical product management
Preferred qualifications
- Experience working directly with Engineers on product enhancements
- Experience in project management methodologies, business analysis, or process improvement
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, Palo Alto - 206,900.00 - 279,900.00 USD annually
USA, NY, New York - 197,900.00 - 267,800.00 USD annually
USA, WA, SEATTLE - 179,900.00 - 243,400.00 USD annually
How we rate this
Principal Product Manager - Tech, Sponsored Products and Brands at Amazon rates 70 out of 100 for how much of the daily work is AI. That makes it Works on AI (AI Level 3 of 4). The level is about AI in the job, not seniority.
Works on AI. The daily work is on AI products, without building the model.
- ●●●● Builds AI80 to 100
- ●●●○ Works on AI60 to 79
- ●●○○ Uses AI40 to 59
- ●○○○ Little AI0 to 39
Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.
Prepare for this job
Built from this posting and from similar jobs on Level.
Skills and AI tools this role asks for
Pay
- This job starts at
- $207k
- Typical AI product manager job
- $178k
This posting starts 16% above the typical AI product manager job. See AI product manager jobs
Questions you could be asked
- Tell me about a project where product management was part of your work. What did you do?
- Tell me about a project where ad tech was part of your work. What did you do?
- Tell me about a project where conversational commerce was part of your work. What did you do?
- Tell me about a project where campaign automation was part of your work. What did you do?
- Walk me through how you've used Gen AI in your day-to-day work.
Adapt your resume
- List these exact terms on your resume: Product Management, Ad Tech, Conversational Commerce, Campaign Automation, and Gen AI. An applicant tracking system matches the wording, not the idea.
- Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
- Show where AI is part of your daily process, not a one-off project. This role expects it to be a running habit.
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