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Principal Social Commerce Partnerships, Amazon Ads Strategy and Business Development

Amazon is hiring a Principal Social Commerce Partnerships, Amazon Ads Strategy and Business Development in New York, United States. It pays $194k-$262k a year and Level rates it ; you can apply on Amazon.

Level's read on this job

  • Little AI ●○○○ is how Level rates this sales role: aI is not part of the work.
  • The listed pay starts 38% above the typical sales posting on Level.
  • Tools and skills the posting cites include business development, strategic partnerships and advertising.
  • Level classifies it as a lead role.
  • Level lists 20,000+ other open roles at Amazon.

AI in this role

Lead strategic partnerships and drive business development in social commerce for Amazon Ads.

business-developmentstrategic-partnershipsadvertisingcross-functional-leadershipnegotiation
Amazon Ads Strategy and Business Development is seeking an experienced Principal to lead strategic partnerships in Social Commerce. Social platforms are increasingly central to how customers discover products, engage with brands, and make purchase decisions. This role will shape how Amazon Ads participates in this rapidly evolving space.
The Principal will own a portfolio of Amazon Ads' most strategic social partnerships, expanding existing relationships into new areas, identifying growth opportunities, and developing first-of-their-kind advertising and social commerce experiences. This individual will look beyond today's products and partnerships to identify where Amazon's advertising, commerce technology, and measurement capabilities can create differentiated value for advertisers, customers, and partners.

This role sits at the intersection of strategy, business development, and product. You will work closely with Amazon Ads leadership and cross-functional teams—Product, Engineering, Sales, Finance, Legal, and other BD organizations—to define opportunities, shape business and product strategy, structure and negotiate partnerships, and bring new initiatives to market.

The partnerships this role owns span multiple products, organizations, and business models, requiring navigation of complex commercial, product, technical, data, and strategic considerations. Success demands the ability to operate through ambiguity, develop a clear point of view with incomplete information, align senior stakeholders around a path forward, and translate strategy into execution.
We are seeking an innovative, analytical, and highly strategic leader who combines strong business judgment with the ability to build and execute complex partnerships. The ideal candidate is a self-starter energized by emerging business models, skilled at solving difficult problems, trusted by senior internal and external leaders, and able to move seamlessly between long-term strategy and detailed deal execution.


Key job responsibilities
- Drive Amazon Ads' social commerce partnership strategy, identifying opportunities to expand established relationships into new products, capabilities, business models, and customer experiences that deliver long-term growth.
- Own and grow strategic partner relationships, developing plans to deepen collaboration across advertising, creators, data, and measurement — and extending these partnerships as social channels evolve how consumers discover, engage with, and purchase products.
- Identify and drive partnership opportunities from concept through launch and scale, including strategic and financial assessment, partner engagement, deal structuring and negotiation, and go-to-market execution.
- Partner closely with Product and Engineering to develop new partner-enabled experiences, shape product priorities, and expand value for advertisers and partners.
- Influence senior stakeholders across commercial, product, technical, and corporate functions, clearly articulating strategic choices, tradeoffs, risks, and recommendations in ambiguous or complex situations.
- Serve as a thought leader on how social commerce partnerships should evolve and where Amazon Ads can create the next generation of advertising and shopping experiences.

Basic qualifications

- 7+ years of Go-To-Market, Business Development, Sales, or Consulting experience
- 7+ years of developing, negotiating and executing business agreements experience
- 7+ years of solving problems with technology in the Media & Entertainment Industry experience
- Experience developing strategies that influence leadership decisions at the organizational level
- 7+ years of professional or military experience
- Bachelor's degree

Preferred qualifications

- MBA

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.



USA, CA, Palo Alto - 193,700.00 - 262,000.00 USD annually
USA, NY, New York - 193,700.00 - 262,000.00 USD annually

How we rate this

Principal Social Commerce Partnerships, Amazon Ads Strategy and Business Development at Amazon rates 0 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

  1. ●●●● Builds AI80 to 100
  2. ●●●○ Works on AI60 to 79
  3. ●●○○ Uses AI40 to 59
  4. ●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

Business DevelopmentStrategic PartnershipsAdvertisingCross Functional LeadershipNegotiation

Also common in sales jobs at this level

Pay

This job starts at
$194k
Typical sales job
$140k

This posting starts 38% above the typical sales job. See sales jobs

Questions you could be asked

  1. Tell me about a project where business development was part of your work. What did you do?
  2. Tell me about a project where strategic partnerships was part of your work. What did you do?
  3. Tell me about a project where advertising was part of your work. What did you do?
  4. Tell me about a project where cross functional leadership was part of your work. What did you do?
  5. Tell me about a project where negotiation was part of your work. What did you do?

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  • List these exact terms on your resume: Business Development, Strategic Partnerships, Advertising, Cross Functional Leadership, and Negotiation. An applicant tracking system matches the wording, not the idea.
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