Product Marketing Lead
Emergent Labs is hiring a Product Marketing Lead for a remote role open to applicants in India. Level rates it ; you can apply on Emergent Labs.
Level's read on this job
- Level rates this marketing role Works on AI ●●●○: the daily work is on AI products, without building the model.
- The posting lists this role as remote.
- Tools and skills the posting cites include product marketing, positioning and go to market.
- Level classifies it as a lead role.
- Level lists 48 other open roles at Emergent Labs.
AI in this role
Drive product marketing and go-to-market strategy for an autonomous coding agent platform.
Emergent builds autonomous coding agents that replace traditional software development by generating, testing, and deploying production applications directly from plain-language intent. Our systems run in production at global scale and are used to build millions of real applications.
Since our public launch, we've crossed $130M in Annualised Revenue and grown to over 10M users across 190+ countries, who have built 12M+ applications on Emergent. We're backed by Creaegis, Khosla Ventures, SoftBank, Lightspeed, Together, Y Combinator, Google, Claypond and Sentinel Global.
We're solving the hard part of AI-driven software creation: correctness, reliability, security, and scale in real production systems. The team is built by repeat founders, Olympiad medalists, IIT & IIM alumni, and leaders from Google, Amazon, and Dropbox.
We're hiring builders who want ownership, speed, and impact at global scale.
What You'll Do:
- Own positioning and narrative for Emergent, translating what our agents can actually do into language that lands with developers, founders, and enterprises alike
- Lead go-to-market for new products and features, from messaging and launch strategy to sales enablement and customer-facing content
- Partner closely with product and engineering to stay ahead of the roadmap, so marketing never plays catch-up
- Build the category story, helping define what autonomous software development means before the rest of the market figures it out
- Turn user stories, usage data, and competitive signal into sharp, memorable campaigns and content
- Work hand-in-hand with sales to arm them with the pitch, positioning, and proof points that actually close deals
- Shape how Emergent shows up everywhere, including website, socials, decks, and press, with a voice that feels unmistakably ours
- Build the muscle for this function from the ground up: process, playbooks, and a team over time
What We're Looking For:
- 8+ years of experience in product marketing or brand marketing, ideally a mix of both, at a high-growth startup or consumer/tech brand
- A track record of owning narrative and positioning for a product or brand, not just running campaigns, but shaping how people think and talk about something
- Sharp storytelling instincts, someone who can take something technical and complex and make it feel obvious and exciting
- Comfort working close to product and engineering. You don't need to write code, but you need to understand what we're building well enough to sell it
- An entrepreneurial streak, you'll be building this function, not inheriting one
- Excellent writing and communication chops. This role lives and dies by how well you tell a story
Good to Have:
- Experience marketing a technical or developer-facing product
- Background in a category-defining or category-creating company
- Experience building a marketing function from scratch
Benefits and Perks:
- Daily Meals: Lunch and Dinner provided
- Family Insurance: 3 Lakhs worth of coverage for you and your family
- Unlimited Paid Time Off: Take the time you need to recharge and come back refreshed
- Flexible Working Hours: Work arrangements that fit your life and commitments
Let's build the future of software together.
How we rate this
Product Marketing Lead at Emergent Labs rates 60 out of 100 for how much of the daily work is AI. That makes it Works on AI (AI Level 3 of 4). The level is about AI in the job, not seniority.
Works on AI. The daily work is on AI products, without building the model.
- ●●●● Builds AI80 to 100
- ●●●○ Works on AI60 to 79
- ●●○○ Uses AI40 to 59
- ●○○○ Little AI0 to 39
Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.
Prepare for this job
Built from this posting and from similar jobs on Level.
Skills and AI tools this role asks for
Pay
- Typical marketing job
- $147k
This posting doesn't list pay. Use the typical marketing figure when pay comes up. See marketing jobs
Questions you could be asked
- Tell me about a project where product marketing was part of your work. What did you do?
- Tell me about a project where positioning was part of your work. What did you do?
- Tell me about a project where go to market was part of your work. What did you do?
- Tell me about a project where developer marketing was part of your work. What did you do?
- Describe a typical day in a role like this one: which parts run through AI directly?
Adapt your resume
- List these exact terms on your resume: Product Marketing, Positioning, Go To Market, and Developer Marketing. An applicant tracking system matches the wording, not the idea.
- Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
- Show where AI is part of your daily process, not a one-off project. This role expects it to be a running habit.
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