Level

Cursor

Product Marketing Manager

Cursor is hiring a Product Marketing Manager in San Francisco, United States. Level rates it ; you can apply on Cursor.

Level's read on this job

  • Works on AI ●●●○ is how Level rates this marketing role: the daily work is on AI products, without building the model.
  • The posting mentions Grok, product marketing and go to market among its tools and skills.
  • Level classes it as a mid-level role.
  • Cursor has 125 other open roles on Level.

AI in this role

Lead go-to-market strategy and product marketing for AI-powered developer tools and super intelligence stacks.

grok
product-marketinggo-to-marketdeveloper-marketingpositioningmessaging

SpaceX was founded under the belief that a future where humanity is out exploring the stars is fundamentally more exciting than one where we are not. Today, SpaceX is actively developing the technologies to make this possible, with the ultimate goal of making life multiplanetary and expanding consciousness to the stars.

SpaceXSI is building Super Intelligence to help humanity understand the universe. Our teams are building the full Super Intelligence stack: from our Colossus supercomputers, to Grok models, to our suite of applications, including Grok Bot, Grok Build, Grok Imagine, Grok Voice, and X. We're creating a powerful flywheel where more compute trains better models, better models power more useful products, and what we learn from people using those products shapes what we build next.

About the role

We’re looking for a Product Marketing Manager who can translate deeply technical products into clear, compelling stories that resonate with developers.

This is a highly cross-functional, high-impact role. You’ll work closely with product, engineering, and GTM to help define what we build and how we bring it to market. You won’t just launch features—you’ll influence product direction, define positioning, and help developers understand why Cursor matters.

What You’ll Do

Product Launches

  • Own end-to-end go-to-market strategy for new features and major releases

  • Write launch materials (blog posts, landing pages, demos, videos)

  • Partner with product and engineering to ensure strong product-market fit before launch

Positioning & Messaging

  • Develop clear, differentiated positioning for Cursor and its features

  • Turn complex AI + developer workflows into simple, compelling narratives

  • Continuously refine messaging based on user feedback and market shifts

Developer-Focused Content

  • Partner closely with the Developer Relations team to create high-signal content for technical audiences (guides, use cases, comparisons)

  • Showcase real workflows and power-user behaviors—not generic marketing fluff

  • Collaborate with the community to highlight authentic use cases

Go-To-Market Enablement

  • Translate product capabilities into clear, compelling messaging that sales and GTM teams can use effectively

  • Provide the right narratives, positioning, and materials to communicate value and win users

  • Partner closely with sales, field, and developer relations to understand customer needs objections

  • Continuously refine messaging based on real-world feedback and performance

Growth & Distribution

  • Identify and test new channels to reach developers (Twitter/X, GitHub, YouTube, etc.)

  • Work with growth to improve activation, onboarding, and retention messaging

  • Run experiments to improve conversion across the funnel

Customer & Market Insight

  • Talk to users regularly to understand needs, objections, and mental models

  • Analyze competitors and evolving AI/dev tooling landscape

  • Bring insights back into product and marketing decisions

You may be a fit if

  • You have 3+ years in product marketing, product management, growth, consulting, banking or a similar role (ideally in developer tools or SaaS)

  • You have a strong technical intuition, you don’t need to be an engineer, but you should be comfortable understanding developer tools and communicating to a technical audience

  • You have strong product Instincts - ability to engage in product discussions and push back thoughtfully

  • You have exceptional communication skills, and the aility to simplify complex concepts without dumbing them down

  • You have high ownership: you can take a project from idea → execution → iteration

  • You find comfort in a fast-moving, ambiguous environment

How we rate this

Product Marketing Manager at Cursor rates 65 out of 100 for how much of the daily work is AI. That makes it Works on AI (AI Level 3 of 4). The level is about AI in the job, not seniority.

Classification

Works on AI. The daily work is on AI products, without building the model.

  1. ●●●● Builds AI80 to 100
  2. ●●●○ Works on AI60 to 79
  3. ●●○○ Uses AI40 to 59
  4. ●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

Product MarketingGo To MarketDeveloper MarketingPositioningMessagingGrok

Also common in marketing jobs at this level

Pay

Typical marketing job
$147k

This posting doesn't list pay. Use the typical marketing figure when pay comes up. See marketing jobs

Questions you could be asked

  1. Tell me about a project where product marketing was part of your work. What did you do?
  2. Tell me about a project where go to market was part of your work. What did you do?
  3. Tell me about a project where developer marketing was part of your work. What did you do?
  4. Tell me about a project where positioning was part of your work. What did you do?
  5. Tell me about a project where messaging was part of your work. What did you do?

Adapt your resume

  • List these exact terms on your resume: Product Marketing, Go To Market, Developer Marketing, Positioning, and Messaging. An applicant tracking system matches the wording, not the idea.
  • Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
  • Show where AI is part of your daily process, not a one-off project. This role expects it to be a running habit.

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