Product Marketing Manager
Cursor is hiring a Product Marketing Manager in San Francisco, United States. Level rates it ; you can apply on Cursor.
Level's read on this job
- Works on AI ●●●○ is how Level rates this marketing role: the daily work is on AI products, without building the model.
- The posting mentions Grok, product marketing and go to market among its tools and skills.
- Level classes it as a mid-level role.
- Cursor has 125 other open roles on Level.
AI in this role
Lead go-to-market strategy and product marketing for AI-powered developer tools and super intelligence stacks.
SpaceX was founded under the belief that a future where humanity is out exploring the stars is fundamentally more exciting than one where we are not. Today, SpaceX is actively developing the technologies to make this possible, with the ultimate goal of making life multiplanetary and expanding consciousness to the stars.
SpaceXSI is building Super Intelligence to help humanity understand the universe. Our teams are building the full Super Intelligence stack: from our Colossus supercomputers, to Grok models, to our suite of applications, including Grok Bot, Grok Build, Grok Imagine, Grok Voice, and X. We're creating a powerful flywheel where more compute trains better models, better models power more useful products, and what we learn from people using those products shapes what we build next.
About the role
We’re looking for a Product Marketing Manager who can translate deeply technical products into clear, compelling stories that resonate with developers.
This is a highly cross-functional, high-impact role. You’ll work closely with product, engineering, and GTM to help define what we build and how we bring it to market. You won’t just launch features—you’ll influence product direction, define positioning, and help developers understand why Cursor matters.
What You’ll Do
Product Launches
Own end-to-end go-to-market strategy for new features and major releases
Write launch materials (blog posts, landing pages, demos, videos)
Partner with product and engineering to ensure strong product-market fit before launch
Positioning & Messaging
Develop clear, differentiated positioning for Cursor and its features
Turn complex AI + developer workflows into simple, compelling narratives
Continuously refine messaging based on user feedback and market shifts
Developer-Focused Content
Partner closely with the Developer Relations team to create high-signal content for technical audiences (guides, use cases, comparisons)
Showcase real workflows and power-user behaviors—not generic marketing fluff
Collaborate with the community to highlight authentic use cases
Go-To-Market Enablement
Translate product capabilities into clear, compelling messaging that sales and GTM teams can use effectively
Provide the right narratives, positioning, and materials to communicate value and win users
Partner closely with sales, field, and developer relations to understand customer needs objections
Continuously refine messaging based on real-world feedback and performance
Growth & Distribution
Identify and test new channels to reach developers (Twitter/X, GitHub, YouTube, etc.)
Work with growth to improve activation, onboarding, and retention messaging
Run experiments to improve conversion across the funnel
Customer & Market Insight
Talk to users regularly to understand needs, objections, and mental models
Analyze competitors and evolving AI/dev tooling landscape
Bring insights back into product and marketing decisions
You may be a fit if
You have 3+ years in product marketing, product management, growth, consulting, banking or a similar role (ideally in developer tools or SaaS)
You have a strong technical intuition, you don’t need to be an engineer, but you should be comfortable understanding developer tools and communicating to a technical audience
You have strong product Instincts - ability to engage in product discussions and push back thoughtfully
You have exceptional communication skills, and the aility to simplify complex concepts without dumbing them down
You have high ownership: you can take a project from idea → execution → iteration
You find comfort in a fast-moving, ambiguous environment
How we rate this
Product Marketing Manager at Cursor rates 65 out of 100 for how much of the daily work is AI. That makes it Works on AI (AI Level 3 of 4). The level is about AI in the job, not seniority.
Works on AI. The daily work is on AI products, without building the model.
- ●●●● Builds AI80 to 100
- ●●●○ Works on AI60 to 79
- ●●○○ Uses AI40 to 59
- ●○○○ Little AI0 to 39
Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.
Prepare for this job
Built from this posting and from similar jobs on Level.
Skills and AI tools this role asks for
Pay
- Typical marketing job
- $147k
This posting doesn't list pay. Use the typical marketing figure when pay comes up. See marketing jobs
Questions you could be asked
- Tell me about a project where product marketing was part of your work. What did you do?
- Tell me about a project where go to market was part of your work. What did you do?
- Tell me about a project where developer marketing was part of your work. What did you do?
- Tell me about a project where positioning was part of your work. What did you do?
- Tell me about a project where messaging was part of your work. What did you do?
Adapt your resume
- List these exact terms on your resume: Product Marketing, Go To Market, Developer Marketing, Positioning, and Messaging. An applicant tracking system matches the wording, not the idea.
- Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
- Show where AI is part of your daily process, not a one-off project. This role expects it to be a running habit.
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