Sales Specialist - Automation

ABB is hiring a Sales Specialist - Automation. Level rates it ; you can apply on ABB.

Level's read on this job

Little AI ●○○○ is how Level rates this sales role: aI is not part of the work.
Tools and skills the posting cites include CRM, cold calling and technical sales.
Level classifies it as a mid-level role.
Level lists 2,100+ other open roles at ABB.
The role was posted within the past two weeks.

AI in this role

Drive new business and technical sales for automation products within the North America East region.tsx

crm

cold-callingtechnical-salesbusiness-developmentlead-generationmachine-controlmotion-control

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to:

Regional Sales Manager - North America East

B&R Industrial Automation, a segment of ABB’s Automation Business, is hiring for a Business Development Engineer to drive new business and market penetration in North America, specifically on the Eastern part of the United States. The Business Development Engineer will play an integral role in identifying untapped markets and growing the customer base in the territory.

Your Role and Responsibilities:

Grow sales of B&R's complete product range in the territory by working on new and existing sales opportunities
Identify, define, and develop the best technical solution and strategy for customer applications
Hold in-depth technical presentations and discussions with the customers
Expand customer base through the development and execution of a Target Account Business Plan
Develop market intelligence and document this knowledge in B&R’s CRM system (Customer Relationship Management) system
Work with Marketing, Business Development, and other resources to promote sales efforts
Attend trade shows to seek out potential customers and to represent B&R at these shows; attend yearly sales meetings and workshops
Increase sales with existing customers through exceptional sales support as well as the introduction of new products and services
Additional duties as assigned

Our Team Dynamics

Our teams support each other, collaborate, and never stop learning. Everyone brings something unique, and together we push ideas forward to solve real problems. Being part of our team means your work matters - because the progress we make here creates real impact out there.

Qualifications for the Role:

Bachelors degree in Engineering (Mechatronics, Mechanical, Electrical or similar) or equivalent work experience
3+ years’ relevant experience in cold-calling, technical sales, business development and lead generation; prior automation industry preferred
Experience with Machine and Motion Control desirable
Ability to understand and explain technical products and solutions helpful
Travel up to 50% - 75% within territory (mostly domestic with occasional international); applicants must possess a valid passport
Applicants should possess authorization that would allow them to work permanently in the United States without sponsorship

Join the Automation Team!

If you think that you have what it takes to accept this great position, we want to talk to you!

What’s in it for you?

We give you the space to lead, the support to grow, and the chance to make a difference. Whether you're solving problems, building something new, or helping others succeed, your impact is real. You’ll be part of a team that values your voice and celebrates your progress.

More about us

B&R Industrial Automation is a leading developer and manufacturer of control systems for the industrial automation market. The company was founded in 1979 in Eggelsberg, Austria, and specializes in a complete range of innovative Programmable Controllers, Industrial PC’s, Operator Interfaces, Servo Drives and Motion Control products. The North American subsidiary, B&R Industrial Automation Corp., was founded in 1987 in Roswell, GA, and is responsible for all North American sales activities, as well as supporting our customers with engineering and technical expertise.

B&R North America is also supported by our regional offices in Chicago, IL; Los Angeles, CA; Minneapolis, MN; Boston, MA; and Milwaukee, WI; as well as Toronto and Montreal in Canada. In addition, B&R goes to market through our automation partners, a distribution network consisting of independent companies, each with an exclusive B&R sales territory. B&R has over 4,000 employees worldwide and more than 200 sales offices in 70 countries. In June 2017, B&R was acquired by Asea, Brown, and Boveri (ABB), a worldwide technology leader based in Switzerland with over 132,000 employees and over $32B in annual sales.

Benefits: Our benefits? Competitive, comprehensive, and crafted with you in mind.

ABB is an Equal Employment Opportunity and Affirmative Action employer for protected Veterans and Individuals with Disabilities at ABB.

All qualified applicants will receive consideration for employment without regard to their- sex (gender identity, gender expression, sexual orientation), marital status, citizenship, age, race and ethnicity, inclusive of traits historically associated with race or ethnicity, including but not limited to hair texture and protective hairstyles, color, religious creed, national origin, pregnancy, physical or mental disability, genetic information, protected Veteran status, or any other characteristic protected by federal and state law. For more information regarding your (EEO) rights as an applicant, please visit the following websites: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf

As an Equal Employment Opportunity and Affirmative Action Employer for Protected Veterans and Individuals with Disabilities, applicants may request to review the plan of a particular ABB facility between the hours of 9:00 A.M. - 5:00 P.M. EST Monday through Friday by contacting an ABB HR Representative at 1-888-694-7762. Protected Veterans and Individuals with Disabilities may request a reasonable accommodation if you are unable or limited in your ability to use or access ABB's career site as a result of your disability. You may request reasonable accommodations by calling an ABB HR Representative at 1-888-694-7762 or by sending an email to US-AskHR@abb.com. Resumes and applications will not be accepted in this manner. MyBenefitsABB.com

#ABBCareers #RunwithABB #Runwhatrunstheworld #LI-KP1

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.

Ready to make an impact?

Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.

How we rate this

Sales Specialist - Automation at ABB rates 0 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Key facts

Sales Specialist - Automation is an open job at ABB.
Level rates this role AI Level 1 of 4: Little AI.
The role is based in Milwaukee, Wisconsin, USA.
The job was posted on October 20, 2026.
Seniority: mid.
Applications are handled by ABB. Apply on ABB

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

Cold CallingTechnical SalesBusiness DevelopmentLead GenerationMachine ControlMotion ControlCRM

Also common in sales jobs at this level

AI agents AWS Generative AI Azure Machine learning Google Cloud

Pay

Typical sales job: $141k

This posting doesn't list pay. Use the typical sales figure when pay comes up. See sales jobs

Questions you could be asked

Tell me about a project where cold calling was part of your work. What did you do?
Tell me about a project where technical sales was part of your work. What did you do?
Tell me about a project where business development was part of your work. What did you do?
Tell me about a project where lead generation was part of your work. What did you do?
Tell me about a project where machine control was part of your work. What did you do?

Adapt your resume

List these exact terms on your resume: Cold Calling, Technical Sales, Business Development, Lead Generation, and Machine Control. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.

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