Segment Cross Sell & Activation Manager

ADIB is hiring a Segment Cross Sell & Activation Manager. Level rates it ; you can apply on ADIB.

Level's read on this job

Uses AI ●●○○ is how Level rates this role: an ordinary role that requires AI tools.
Level classifies it as a senior role.
Level lists 122 other open roles at ADIB.
The role was posted in the last few days.

AI in this role

Role : Segment Cross Sell & Activation Manager
Location : Abu Dhabi

Role Purpose:

Drive customer value maximization by increasing product penetration, cross-sell ratios, and customer activation across assigned segments through data-driven strategies, targeted campaigns, and seamless customer journeys.

Key Accountabilities of the role

1. Cross-Sell Strategy & Execution

Develop and implement segment-specific cross-sell strategies aligned with business targets
Identify product bundling opportunities across liabilities, assets, cards, and wealth products
Optimize cross-sell funnels to increase product holding per customer

2. Customer Activation & Engagement

Design and execute activation programs for new and existing customers
Drive onboarding journeys to improve early-life engagement and digital usage
Reduce dormancy and increase product utilization across segments

3. Campaign Management

Plan and deliver targeted campaigns leveraging customer data and behavioral insights
Partner with Marketing, Digital, and Analytics teams to execute multi-channel campaigns
Track campaign performance and continuously optimize conversion rates

4. Data & Analytics

Leverage CRM and analytics tools to identify cross-sell opportunities and customer needs
Monitor KPIs such as activation rates, product penetration, campaign ROI, and customer engagement
Develop actionable insights to enhance customer lifecycle value

5. Stakeholder Management

Collaborate with Product, Digital, Coverage (RMs), and Customer Experience teams
Align cross-sell initiatives with segment strategies and business priorities
Support frontline teams with tools, propositions, and training to drive execution

6. Customer Journey & Experience Enhancement

Identify gaps in customer journeys impacting activation and cross-sell
Drive enhancements to digital and assisted channels to improve conversion and satisfaction
Ensure a seamless, customer-centric experience across all touchpoints

Specialist Skills / Technical Knowledge Required for this role:

Bachelor’s degree in business, Finance, Marketing, or related field
- 6–10 years of experience in banking, customer segmentation, CRM, or marketing
- Strong understanding of retail/priority/private banking products
- Proven track record in campaign management and customer lifecycle optimization

How we rate this

Segment Cross Sell & Activation Manager at ADIB rates 47 out of 100 for how much of the daily work is AI. That makes it Uses AI (AI Level 2 of 4). The level is about AI in the job, not seniority.

Classification

Uses AI. An ordinary role that requires AI tools.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Key facts

Segment Cross Sell & Activation Manager is an open job at ADIB.
Level rates this role AI Level 2 of 4: Uses AI.
The role is based in United Arab Emirates.
The job was posted on November 4, 2026.
Seniority: senior.
Applications are handled by ADIB. Apply on ADIB

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