Segment Marketing

AI in this role

Develop and execute segment marketing strategies and market analysis for data center solutions.

market-analysisbusiness-developmentproduct-marketingcompetitive-intelligence

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to:

Marketing Manager

JOB PROFILE SUMMARY

Conducts proactive business development aligned with the division's strategy in countries where business conditions require increased attention and focus. Provides business support, including expertise in products, applications, solutions, and segment and customer (group) support for the assigned product portfolio, ensuring profitable business growth and sustainable deployment of the division's strategic plan.

ROLES & RESPONSIBILITIES

CORE RESPONSIBILITIES

• Defines, develops, and executes the strategies and business plans related to focus segments, channels, and applications for identified markets in collaboration with the Sales and Marketing teams.

• Defines marketing and sales targets and establishes appropriate metrics and measurement tools to effectively monitor performance in the region, in collaboration with all relevant stakeholders.

• Supports the organization in the execution of product launches and customer events when required.

• Develops and implements product support and training to ensure high customer satisfaction in collaboration with Product Management and the global team.

• Manages commercial and technical support for the Sales team in collaboration with the relevant stakeholders.

• Monitors data center industry policies, technological trends, and emerging solutions (such as cross-regional optimization, liquid cooling, and modular facilities); produces comprehensive market analysis reports to in-form business strategy.

• Analyzes the project decision-making chain of key stakeholders (IDC general contractors, design institutes, operations providers, and OEM manufacturers) and develops market penetration strategies for low-voltage distribution hardware products

• Establishes a competitive intelligence system and regularly reviews industry performance; dynamically ad-justs market tactics and forecasts annual industry sales targets.

• Plans and executes industry trade shows, technical seminars, and product solution presentations to enhance brand penetration within the data center sector.

• Researches competitor dynamics and develops industry strategies to support the sales team in securing stra-tegic projects.

• Documents and leverages benchmark data center case studies and industry best practices across the organization

Qualifications

• Bachelor's degree or above from accredited institutions; preferably in electrical engineering, power systems, mechatronics, or related engineering disciplines.

• 8-10+ years of experience in industry market development, business planning, and strategic market initiatives.

• Demonstrated capability in producing industry research reports, conducting competitive analysis, and developing industry marketing strategies; strong proficiency in solution presentations and PowerPoint creation.

• Strong cross-functional collaboration and stakeholder management skills; proven ability to drive sales teams and channel partners to achieve industry objectives and execute market strategies.

• English proficiency at a level suitable for business communication

• Comprehensive understanding of data center industry systems, infrastructure, and technical requirements; familiarity with key industry trends and technological innovations.

JOB SKILLS

• Portfolio Management

• Business Strategy

• Market Intelligence

• Go-to-market Strategy

• Customer Experience Success

• Regulation & Legal Compliance

• Pricing Excellence

• Budget & Performance Targets

• Content Management

• Digital Marketing

• Marketing Campaign & Channel Support

• Marketing Strategy

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.

Ready to make an impact?

Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.

How we rate this

Segment Marketing at ABB rates 0 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Open the description and count.

Prepare for this job

A free preview built only from this posting: what it asks for, what you could be asked in an interview, and how to adjust your resume.

Skills and AI tools this role asks for

Market AnalysisBusiness DevelopmentProduct MarketingCompetitive Intelligence

Questions you could be asked

Tell me about a project where market analysis was part of your work. What did you do?
Tell me about a project where business development was part of your work. What did you do?
Tell me about a project where product marketing was part of your work. What did you do?
Tell me about a project where competitive intelligence was part of your work. What did you do?

Adapt your resume

List these exact terms on your resume: Market Analysis, Business Development, Product Marketing, and Competitive Intelligence. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them — a tool named with nothing behind it rarely survives a human read.

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