Segment Research Manager, Marketing & Lifecycle growth, India

Amazon is hiring a Segment Research Manager, Marketing & Lifecycle growth, India in Bengaluru, India. Level rates it ; you can apply on Amazon.

Level's read on this job

On Level's scale, this marketing role is Little AI ●○○○: aI is not part of the work.
Tools and skills the posting cites include market research, consumer insights and data analysis.
Level classifies it as a senior role.
Level lists 20,000+ other open roles at Amazon.

AI in this role

Drive customer insights and research strategies for marketing and lifecycle growth across categories in India.

market-researchconsumer-insightsdata-analysisquantitative-researchqualitative-research

Amazon.in is looking for a seasoned insight professional to champion systematic process to build and leverage customer insights for its Marketing & Customer lifecycle team in Bangalore. This position will be responsible for developing research led consumer insights that will guide Amazon’s marketing and growth strategy in India. This role is expected to work with the marketing leadership team to evolve and drive the overall insights strategy for multiple categories/programs within India consumer business. The candidate should be adept at defining the business problems, identifying the right hypotheses, designing and executing required types of research, ensuring timely delivery and dissemination of research outputs. This role requires an individual with deep expertise in consumer research, along with excellent analytical and communication skills.
At the core, she/he should be willing to truly represent the unbiased Voice of the customer. The successful candidate will be a self-starter, with strong attention to detail, vocally self-critical, with an ability to work in a fast-paced and ever-changing environment. She/he should recognize that the true measure of success is based on the business impact the projects have had. She/he needs to combine their experience across consumer research and analytics to provide rich insights that will help us deliver breakthrough marketing for our brand & categories.

Key job responsibilities
Drive a prioritized roadmap of research programs (Qualitative & Quantitative) for the team in India. It will also require collaborating with other cross-functional research/category marketing/product teams to systematically surface customer insights and gaps.

Own end-to-end delivery in the execution of research programs and roadmap goals - including scoping with marketing leaders - influencing design, data collection, data analysis and recommendations.

Dive into deep into cultural fabric of India to unearth insights that resonate for crafting brand communication.

Work closely with the new initiatives’ teams to get customer facing inputs and validations, ensuring early stage effectiveness and improving the odds of success when launched

Demonstrate thinking & design in areas of brand equity, consumer segmentation, opportunity sizing based on first principles

Design and execute large scale Internal customer tracking programs to measure the impact of various brand/category/new product initiatives on salience, consideration, business outcomes etc.

Own, manage and develop strategic relationships with external research agencies to drive the brand marketing research roadmap in a high quality and cost-efficient manner

Basic qualifications

- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience using data and metrics to drive improvements
- Experience managing or working within cross-functional marketing and creative teams
- 5+ years of supporting quantitative and qualitative consumer research experience

Preferred qualifications

- Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

How we rate this

Segment Research Manager, Marketing & Lifecycle growth, India at Amazon rates 0 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Key facts

Segment Research Manager, Marketing & Lifecycle growth, India is an open job at Amazon.
Level rates this role AI Level 1 of 4: Little AI.
The role is based in IN, KA, Bengaluru.
The job was posted on September 1, 2026.
Seniority: senior.
Applications are handled by Amazon. Apply on Amazon

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

Market ResearchConsumer InsightsData AnalysisQuantitative ResearchQualitative Research

Also common in marketing jobs at this level

SQL AI agents AWS Generative AI Python Machine learning

Pay

Typical marketing job: $146k

This posting doesn't list pay. Use the typical marketing figure when pay comes up. See marketing jobs

Questions you could be asked

Tell me about a project where market research was part of your work. What did you do?
Tell me about a project where consumer insights was part of your work. What did you do?
Tell me about a project where data analysis was part of your work. What did you do?
Tell me about a project where quantitative research was part of your work. What did you do?
Tell me about a project where qualitative research was part of your work. What did you do?

Adapt your resume

List these exact terms on your resume: Market Research, Consumer Insights, Data Analysis, Quantitative Research, and Qualitative Research. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.

Get your CV reviewed before you apply

Send your CV and the role you want next. Your review arrives by email within 3 days.

Get a free CV review Check your resume with the ATS resume checker