Senior Analyst, Marketing Analytics

About Point

✨ Real Impact, Real People: Our mission at Point is to make homeownership more valuable and accessible. Your work directly helps homeowners access their wealth, achieve financial flexibility, and realize life changing goals.

✨ Funding: With over $175M raised from top investors like Andreessen Horowitz, WestCap, Greylock, and Prudential, we’re scaling fast! You have the opportunity to join us at a pivotal stage.

✨ Game-changing Product: We're building a category defining company in home equity. We’ve earned a 4.7 Trustpilot rating and an A+ from the BBB, a testament to the value we provide to our 20,000+ customers.

✨ Great Place to Work: Our employees love working here! We are a Certified Great Place to Work and a Fortune Best Workplaces in the Bay Area.

✨ Remote First Culture, Genuine Connection: Work from anywhere in the U.S. while staying closely connected through virtual collaboration, team gatherings, and a people-first culture. Select roles may require onsite work at our Palo Alto office one day per week.

Local or 100% Remote

About the role

We are looking for a Sr. Analyst, Marketing Analytics to join our Growth Marketing analytics team. You will work closely with channel owners to support measurement and reporting across one or more of our paid media channels: SEM, Paid Social, Display, and CTV — own the digital marketing measurement tooling, building and maintaining dashboards, writing and updating SQL queries for deeper analysis, and keeping our measurement infrastructure accurate and reliable.

This role is well-suited for someone who can work independently and is proactive. Our team uses AI tools as a regular part of how we work — for coding, analysis, and building repeatable workflows — and we look for people who can use them to amplify their impact. 

This role balances hands-on execution — dashboards, data models, measurement tooling — with the analytical work of understanding the data. 

Your responsibilities

• Channel Reporting & Root Cause Analysis: Own regular performance monitoring and generating insights to optimize campaigns  across one or more of SEM, Paid Social, Display, and CTV. When performance shifts, dig in — identify the cause, rule out alternatives, and bring a clear explanation.
• Dashboard Development & Maintenance: Build and maintain performance dashboards in Sigma that give channel owners a clear, reliable view of what's happening across paid media.
• SQL & Data Model Maintenance: Write, update, and maintain SQL queries and dbt models to support reporting and analysis needs as channels and business requirements evolve.
• Martech & Measurement Operations: Configure and QA pixels in Google Tag Manager, manage conversion uploads via Hightouch, and troubleshoot measurement issues as they arise.
• Campaign Experimentation: Support the design and analysis of A/B tests and geo-experiments across creative, audience, and media tactics.
• Attribution & Measurement: Contribute to ongoing attribution, incrementality, and forecasting work, including measurement for emerging channels like CTV. Help maintain frameworks and flag where models may need revisiting.

About you

• 4+ years of experience in marketing or media analytics, in a direct-to-consumer performance marketing environment with multi-million dollar monthly budgets, preferably in financial services.
• Strong SQL skills. Comfortable writing and debugging queries independently. Exposure to dbt and GitHub is a must.
• Experience building and maintaining dashboards in Sigma, Tableau, or a comparable BI tool.
• Solid understanding of paid media channels and the metrics that drive them: CPC, CPA, ROAS, CAC.
• Familiarity with martech and measurement tooling: pixel configuration, conversion tracking, and troubleshooting. Experience with Google Tag Manager and/or Hightouch.
• Familiarity with attribution concepts; exposure to incrementality testing or Media Mix Modeling is a plus.
• Self-directed: comfortable picking up a project and moving it forward with minimal guidance.
• Comfortable using AI tools as part of your day-to-day workflow.

Compensation at Point will be determined by skills, experience, and geographic location. Point has identified the expected annual base salary for this role at this level based on the market by tiers (Region | Location | Market Salary):

• Tier 1 | San Francisco Bay Area, New York, and Seattle | $126,700 - $156,450
• Tier 2 | Austin, Boston, Chicago, Denver, Los Angeles, Miami, Philadelphia, Portland, Sacramento, San Diego, Santa Barbara & Washington DC | $113,100 - $139,650
• Tier 3 | All other US metro areas | $109,700 - $135,450

This does not include any other potential components of the compensation package, including equity, benefits, and perks outlined above. At the launch of each position, we benchmark compensation to the appropriate role and level utilizing competitive compensation data from various data sources as references. At the offer stage, we use the signal we received from our interviews, coupled with your experience, location, and other job-related factors, to determine final compensation.

Location Requirement: This is a remote position. However, candidates must reside in one of Point’s states of operation: AL, AR, AZ, CA, CO, CT, DC, FL, GA, IL, KS, KY, MA, MD, ME, MI, MN, MO, NC, NH, NJ, NV, NY, OH, OR, PA, SC, TN, TX, UT, VA, WA, WI.

Our benefits

• Generous health benefits: We provide comprehensive medical, dental, and vision plans with options for flexible spending accounts (FSA) and health savings accounts (HSA).

• Unlimited paid time off: Recharge with unlimited paid time off and 10 company holidays.

• Flexible remote and onsite work: Our teams work from many different locations and time zones. We support fully remote work and also have an amazing in-person environment in our downtown Palo Alto, CA HQ.

• Fully paid parental leave: Point will supplement state Paid Family Leave (PFL) so employees receive 100% of their regular base pay, plus two additional weeks of fully paid leave after state PFL ends. In states without PFL, Point offers up to 8 weeks of paid parental leave. In addition, employees also receive 4 weeks of fully paid transition time, during which you may work 2–3 days per week while receiving full base pay.

• Equity: We offer meaningful equity because we believe in sharing the value you help create. Your contributions directly impact our growth, and your equity gives you a stake in our future success.

• Financial wellness: We provide 401K retirement plans for employees as well as guaranteed life insurance and short- and long-term disability coverage.

• Extra work/life benefits: We provide monthly stipends for internet, mobile plans, wellness perks, a one-time home office reimbursement, and company provided equipment including a MacBook and monitor.

Point is proud to be an equal-opportunity employer. We provide employment opportunities regardless of age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, veteran status, or any other protected class. Each individual at Point brings their own perspectives, work experiences, lifestyles, and cultures with them, and we believe that a more diverse team creates more innovative products, provides better services to customers, and helps us all grow and learn.

California Consumer Privacy Act Notice