SoFiSenior Art Director (Contract)
SoFi is hiring a Senior Art Director (Contract) in San Francisco, United States. Level rates it ; you can apply on SoFi.
Level's read on this job
- Level rates this role Uses AI ●●○○: an ordinary role that requires AI tools.
- Tools and skills the posting cites include AI Tools, art direction and visual design.
- Level classifies it as a senior role.
- Level lists 56 other open roles at SoFi.
- The role was posted in the last few days.
AI in this role
Senior Art Director to design marketing materials and leverage enterprise-approved AI tools for workflow efficiencies.
Employee Applicant Privacy Notice
Who we are:
Shape a brighter financial future with us.
Together with our members, we’re changing the way people think about and interact with personal finance.
We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.
The role
The Creative Studio at SoFi is looking for a talented Senior Art Director to join our best-in-class in-house agency to create and deliver a variety of exceptional marketing and advertising materials for our rapidly growing brand. Although you’ll be working across our entire suite of products, you’ll mainly be focusing on supporting our SIPS Pod: Checking and Savings, Invest, Credit Card, Member, Relay, Protect, Travel, and At Work.
We’re looking for someone who is driven, forward-thinking, and nimble enough to collaborate with your creative partners on messaging as well as visual design. You also have a strong curiosity about AI, and either have experience or a deep interest in the application of AI within our creative workflows. You’ll be joining a supportive, fun team culture of creative people excited to come to work every day in order to help people get their money right.
What you’ll do:
- Own end-to-end concept and design for marketing projects across a variety of digital mediums, including but not limited to:
- Email Design
- In app messages
- Social media posts
- Branding campaign and assets
- Lead gen campaigns and assets
- Digital Videos
- Digital Display Banners
- Create marketing materials for engaging, fast growing products.
- Collaborate with your copywriter partner on vision for individual briefs and larger campaign storytelling.
- Create consumer-and enterprise-facing work that is visually exciting, forward-thinking, and emotionally engaging.
- Help us test, iterate, and optimize designs to consistently deliver and improve business results.
- Look for opportunities to use enterprise-approved AI tools for day to day creative workflow efficiencies.
- Work collaboratively with fellow members of the creative, web, and development teams, as well as cross-functional stakeholders, like product marketing, lifecycle marketing, and strategy.
- Champion the SoFi brand and user experience, and play a key role in shaping SoFi’s brand narrative.
- Be a part of our close knit in-house Creative Studio, producing award winning, first-in-class advertising and marketing materials.
What you’ll need:
- A minimum of five years working as an art director at an ad agency, in-house creative department, or freelancing for major brands.
- Must have a strong well-rounded portfolio full of beautiful, effective work that shows advanced-level conceptual and craft skills.
- Ability to work independently in a fast-paced environment and iterate on different design options based on stakeholder and creative feedback.
- Ability to balance multiple projects with tight timelines while solving complex creative problems with little guidance.
- You’re all about the data. You love testing design solutions and iterating based on results.
- Very comfortable collaborating with product marketers, product designers, brand strategists, and other cross functional partners.
- Self-motivated and able to work independently while also supporting the larger team.
- Awesome written and oral communication and presentation skills.
- Experience working in similar regulated industries, primarily FinTech and Insurance, is a plus.
Software:
- Advanced understanding of design tools including Adobe Creative Suite and Figma.
Nice to have:
- Experience with Adobe After Effects for simple motion graphics
- Experience with Adobe Substance for 3D asset creation
- Experience with a variety of Generative AI software
Compensation and Benefits The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location. To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page! SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law. The Company hires the best qualified candidate for the job, without regard to protected characteristics. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. New York applicants: Notice of Employee Rights SoFi is committed to an inclusive culture. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com. We are unable to accommodate remote work from Hawaii, Alaska or Puerto Rico at this time. Internal Employees If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.
How we rate this
Senior Art Director (Contract) at SoFi rates 45 out of 100 for how much of the daily work is AI. That makes it Uses AI (AI Level 2 of 4). The level is about AI in the job, not seniority.
Uses AI. An ordinary role that requires AI tools.
- ●●●● Builds AI80 to 100
- ●●●○ Works on AI60 to 79
- ●●○○ Uses AI40 to 59
- ●○○○ Little AI0 to 39
Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.
Prepare for this job
Built from this posting and from similar jobs on Level.
Skills and AI tools this role asks for
Questions you could be asked
- Tell me about a project where art direction was part of your work. What did you do?
- Tell me about a project where visual design was part of your work. What did you do?
- Tell me about a project where digital marketing was part of your work. What did you do?
- Tell me about a project where brand strategy was part of your work. What did you do?
- Walk me through how you've used AI Tools in your day-to-day work.
Adapt your resume
- List these exact terms on your resume: Art Direction, Visual Design, Digital Marketing, Brand Strategy, and AI Tools. An applicant tracking system matches the wording, not the idea.
- Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
- Put the AI tool in a bullet point about what you did, not just in a skills list. This role treats it as a required part of the job.
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