Senior DTC Manager

Philips is hiring a Senior DTC Manager in Shanghai, China. Level rates it ; you can apply on Philips.

Level's read on this job

On Level's scale, this role is Little AI ●○○○: aI is not part of the work.
The posting mentions Wechat and CRM among its tools and skills.
Level classes it as a senior role.
Philips has 789 other open roles on Level.

AI in this role

Senior DTC Marketing Manager to lead private domain marketing strategies, user growth, and CRM lifecycle operations in China.

wechatcrm

Job Title

DTC Marketing Manager

Job Description

职位描述

负责品牌私域营销策略的制定与落地，通过消费者运营驱动用户增长、活跃、留存及销售转化。
与CRM团队紧密协作，规划并推动会员招募、激活、留存及复购等全生命周期运营项目，提升会员价值及业务贡献。
负责微信生态（公众号、小程序、企业微信等）及其他私域触点的运营和营销活动策划执行，持续提升会员参与度和转化效率。
基于消费者洞察和数据分析，制定针对不同人群和会员分层的运营策略，推动消费者生命周期价值（LTV）提升。
协同品牌、电商、销售及外部合作伙伴，打造一致的消费者体验，并推动私域与电商业务协同增长。
建立并持续优化私域运营关键指标体系，监测营销活动效果及投资回报率（ROI）。

任职资格

本科及以上学历，市场营销、电子商务、商业管理等相关专业优先。
8年以上数字营销、私域运营、CRM或会员运营相关经验。
熟悉私域运营模式及会员生命周期管理，具备消费者增长或会员增长项目实操经验。
熟悉微信生态及主流数字营销工具，对消费者运营和用户增长有深入理解。
具备较强的数据分析能力，能够基于数据驱动业务决策和运营优化。
优秀的项目管理及跨部门协作能力，结果导向，执行力强。
良好的中英文沟通能力。

优先考虑

耐消品、家电、母婴、零售行业经验；
有 Growth Marketing、消费者增长或会员增长项目经验；
具备私域与电商协同增长项目经验者优先。

How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 4 days per week.

About Philips
Are you ready to do the work of your life to help the lives of others? Learn more about our business, discover our rich and exciting history and learn more about our purpose.
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care.

How we rate this

Senior DTC Manager at Philips rates 0 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Key facts

Senior DTC Manager is an open job at Philips.
Level rates this role AI Level 1 of 4: Little AI.
The role is based in Shanghai.
The job was posted on October 8, 2026.
Seniority: senior.
Applications are handled by Philips. Apply on Philips

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

WechatCRM

Questions you could be asked

What's a project where you used Wechat hands-on?
Walk me through how you've used CRM in your day-to-day work.

Adapt your resume

List these exact terms on your resume: Wechat and CRM. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.

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