Level

Coinbase

Senior Internal Communications Manager, People

Coinbase is hiring a Senior Internal Communications Manager, People for a remote role open to applicants in United States. It pays $206k-$242k a year and Level rates it ; you can apply on Coinbase.

Level's read on this job

  • Level rates this role Little AI ●○○○: aI is not part of the work.
  • This is listed as a remote role.
  • The posting mentions internal communications, change management and product marketing among its tools and skills.
  • Level classes it as a senior role.
  • Coinbase has 226 other open roles on Level.

AI in this role

Lead internal communications for Coinbase's People team, utilizing data, insights, and AI workflows to measure impact and scale work.

internal-communicationschange-managementproduct-marketingstakeholder-management

Ready to do the most impactful work of your career? At Coinbase, we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way. This isn't a place for complacency, it’s a place to be pushed past your perceived limits. If you're ready to build the future of finance alongside people who refuse to settle for "good enough," you belong here. Coinbase is a remote-first, but not remote-only company. Expect to get together quarterly for intense in-person working sessions called “surges.” learn more about working at Coinbase.

Coinbase is looking for a strategic, motivated communications leader to serve as the Internal Communications partner for our People Success team. With a new Chief People Officer building the next chapter of our people strategy, this role will shape how that vision reaches every employee through clear, well-timed, and compelling communications.

What you’ll do: 

  • Serve as dedicated Internal Communications partner to the People Success team, owning communications strategy for People programs and company-wide rollouts with a business-first, product marketing orientation.
  • Advise the CPO and senior People leaders on high-stakes moments, including org changes, policy shifts, leadership transitions, and other high-stakes announcements, crafting messaging that is clear, human, and builds trust
  • Own internal communications for the People Success Team itself, including monthly town halls, leadership communications, and other resources that build team awareness, alignment, and culture.
  • Write and edit range of content, including CPO comms, town hall scripts, company announcements, and FAQs, translating People programming into clear value propositions for Coinbase leaders and employees.
  • Build scalable communications infrastructure, including editorial calendars, playbooks, measurement frameworks, and rhythms that support a growing People organization.
  • Coordinate with broader Internal Communications team and cross-functional partners to ensure People messaging is well-timed and aligned with the company narrative.
  • Build mature communications infrastructure and use data, employee insights, and AI-enabled workflows to measure impact, scale work, and continuously improve 

Required Skills and Experience:

  • 10+ years in internal communications, strategic communications, change communications, or product marketing, with proven experience advising C-suite or VP-level leaders on complex, high-stakes messaging.
  • Proven track record producing executive-level content that drove measurable engagement or adoption outcomes, with strong writing, editing, and narrative development skills.
  • Executive presence and interpersonal effectiveness, with the confidence to push back, influence decisions, and build trust quickly with senior leaders.
  • Demonstrated ability to manage a broad portfolio of concurrent initiatives across multiple senior stakeholders while maintaining a coordinated, clear communications strategy.
  • Experience building scalable communications processes, systems, and measurement frameworks from scratch.
  • Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.

Job ID: P77829

#LI-Remote

Pay Transparency Notice: Base salary varies by location (see range below). Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)). 

 

Annual base salary range (excluding equity and bonus):$205,785—$242,100 USD
  • Application Limit: Candidates may submit a maximum of 3 applications within a 6-month period.
  • Equal Opportunity Employer: Coinbase is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or genetic information. Applicants with criminal histories will be considered consistent with applicable federal, state, and local laws.
  • US Applicants: View Employee Rights, Know Your Rights, and E-Verify Notice of Participation.
  • Accommodations: If you are an individual with a disability who needs a reasonable accommodation, email us your request and contact info at accommodations[at]coinbase.com. Need screen reading technology? Click here to download a free compatible screen reader and view the tutorial.
  • Data Privacy & Arbitration: By submitting your application, you agree to our Candidate Privacy Notice. US applicants: By submitting your application, you agree to Arbitration of Disputes.

How we rate this

Senior Internal Communications Manager, People at Coinbase rates 25 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

  1. ●●●● Builds AI80 to 100
  2. ●●●○ Works on AI60 to 79
  3. ●●○○ Uses AI40 to 59
  4. ●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

Internal CommunicationsChange ManagementProduct MarketingStakeholder Management

Questions you could be asked

  1. Tell me about a project where internal communications was part of your work. What did you do?
  2. Tell me about a project where change management was part of your work. What did you do?
  3. Tell me about a project where product marketing was part of your work. What did you do?
  4. Tell me about a project where stakeholder management was part of your work. What did you do?

Adapt your resume

  • List these exact terms on your resume: Internal Communications, Change Management, Product Marketing, and Stakeholder Management. An applicant tracking system matches the wording, not the idea.
  • Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.

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