Senior Manager, Category Management (Premium)

Position Summary

Role and Responsibilities

Responsibilities:

• Responsible & develop and execute global plans for each product group to meet company objectives by defining strategies & product management; implementing marketing plans, promotions & media plans, budget management. Interaction with advertising agency, analysis of sales trends and others by using innovative marketing strategies to achieve sales target & raise product awareness & market share
• Contribute/respond to set up Go-to-market strategy and responsible on perfect implementing the strategy by collaborating with both internal related team and Channel partners by understanding natures of consumer, product, trade and competitors.
• Convert the consumer value proposition, developed by business strategy into customer and shopper value proposition at the channel and customer level
• Ensure operational excellence through input into business management as well as manage marketing budget, P&L responsibility for the categories with a direct control over the annual marketing budget
• Monitor and report competitor price/promotion and benchmarking analysis.
• Understand channel complexity and propose appropriate sellout / promotions to increase sellout in each channel
• Implements and oversees all marketing initiatives within assigned product category including launching of new products
• The role needs to work closely with Trade marketing team, Retail Marketing Team and Sales Team in various channels to support go-to-market planning and execution, and identify sell-out risks and opportunities and corresponding solutions.
• Performs other duties as assigned by management /direct supervisor

Leadership Responsibilities:

• Manage internal stakeholders including HQ and RHQ
• Full responsibility of KPI on responsible areas that pre-aligned with top management
• Manage team under supervision.
• Responsible for team's performance concerning workload and work balance
• Develop organization and increase people capabilities. Be a mentor to trade team members, providing direction, advice and ensuring that their professional skills are continuously growing.
• Ability to build positive internal & external relationships to command all stakeholders & partners towards a common goal to grow the business.

Skills and Qualifications

• Master’s degree in Marketing, Business Administration or related fields.
• Must have 8 - 10 years of management experience in all aspects of marketing, product management, trade/ channel marketing in related industries or other competitive companies (Prefer candidates from Mobile industry and/or Mobile device management, FMCG) in a fast-paced and competitive market setting.
• Proven track record with high volume & reputed companies are must and experience in all aspects of developing and maintaining marketing strategies.
• Comprehensive understanding of marketing to consumer markets.
• Stress tolerance, drive, well-organized, challenge lover and good problem solving skill.
• Creative, self-motivated with high degree of initiative and result-oriented.
• Strong business management, analytical, decisive, and action-oriented.
• Must possess the ability to work in a fast paced environment while possessing a sense of urgency.
• Excellent command of English and Presentation skills in both Thai and English.
• Computer literacy especially MS PowerPoint and advanced Excel.
• Good inter-personal skills to synchronize and collaborate with other related internal & external parties.

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