Senior Manager, Sales Strategy & Planning, Retail
HelloFresh is hiring a Senior Manager, Sales Strategy & Planning, Retail in New York, United States. It pays $147k-$170k a year and Level rates it ; you can apply on HelloFresh.
Level's read on this job
- On Level's scale, this sales role is Little AI ●○○○: aI is not part of the work.
- The listed pay starts close to the typical sales posting on Level.
- The posting allows some remote work.
- Tools and skills the posting cites include Excel, sales strategy and forecasting.
- Level lists 385 other open roles at HelloFresh.
AI in this role
Build and manage commercial forecasting, trade calendars, and pricing architecture for retail and foodservice.
Senior Manager, Sales Strategy & Planning, Retail and Food Service
This is a hybrid role to the NYC HelloFresh Headquarters
Factor is building the next growth platform in fresh prepared meals. We’ve already built one of the leading DTC meal brands in North America, and now we’re extending that strength into retail and foodservice, where customers are increasingly looking for better, fresher, more convenient meals. We believe this is a category ready for real disruption, and early signals show that Factor’s product, brand, and customer promise are resonating.
We are hiring a Sr. Manager, Sales Strategy & Planning, Retail & Foodservice to build the commercial operating system that turns this ambition into a scalable business. Reporting to the Director, Commercial Sales, Retail & Foodservice, you will own commercial forecasting and sales planning, trade and revenue growth management, pricing architecture, commercial reporting, and new item launch processes - much of which doesn't exist yet and is yours to build.
This is a high-impact role for someone analytical, structured, commercially curious, and energized by building systems where none exist. You'll be the connective tissue across sales, supply chain, finance, marketing, and operations. If you've built a forecast from scratch, run a post-promotion analysis, and kept a new-account launch on track across sales, supply chain, and finance, this role was designed for you.
You will...
- Own the master commercial forecast by customer, SKU, and week, consolidating inputs from retail sales, foodservice, and account teams; partner with Supply Chain on S&OP, forecast assumptions, promotional lifts, new item launch curves, and key customer and channel scenarios.
- Build and maintain the master trade calendar across retail and foodservice accounts, integrating promotional activity with retail / shopper marketing, account milestones, and commercial planning cycles.
- Track trade spend against budget, build promotional ROI models, and run post-event analysis — building the trade guardrails, margin visibility, and revenue management discipline the commercial team plans against.
- Own customer pricing files, price lists, and cost-change workflows; govern account data and prepare the materials behind pricing committee decisions.
- Build the weekly and monthly commercial dashboards covering shipments, forecast, sell-through, trade, pricing, distribution, new item performance, and key account risks.
- Own the data behind category reviews and customer meetings — scorecards, velocity and distribution readouts, the appendix — and turn category analytics into clear commercial recommendations.
- Serve as the commercial gatekeeper for new item commercialization, owning launch timelines, commercialization one-pagers, retailer submission readiness, and first 26-week launch scorecards.
- Partner closely with Sales & BD, Foodservice, Retail / Shopper Marketing, Supply Chain, Finance, and Operations to keep customer meetings, trade plans, marketing activity, launches, and account calendars synchronized.
- Document core commercial processes and build the repeatable SOPs for forecasting, pricing, item setup, reporting, and account planning.
You are...
- Analytically self-sufficient: you can build models, dashboards, trackers, and data views independently, and translate analysis into clear business recommendations.
- A process builder: you are energized by creating systems, calendars, scorecards, and SOPs where none exist yet.
- Commercially minded: you understand that forecasting, pricing, trade, and analytics are only useful if they help the team make better customer, operational, and P&L decisions.
- Organized and detail-oriented without losing the big picture: you can manage multiple accounts, SKUs, launches, deadlines, and stakeholders while knowing what needs escalation.
- A strong collaborator: you build trust with sales, supply chain, finance, marketing, business operations, and external data partners through accuracy, reliability, and follow-through.
- Structured communicator: you can turn complex data, risks, and trade-offs into concise, decision-ready summaries for commercial leaders and cross-functional partners.
- Proactive and ownership-oriented: you send the update before being asked, flag the risk before it becomes a problem, and help keep the team moving.
- Comfortable in a fast-moving build environment: you can create structure as the business scales, even when the process is not fully defined yet.
You have...
- 6+ years in sales strategy, sales planning, commercial strategy, trade marketing, revenue growth management, category management, consulting, or CPG analytics.
- Experience building and owning a commercial forecast, trade calendar, pricing file, or planning process end-to-end — not just contributing inputs to someone else's.
- Strong Excel / Google Sheets modeling skills; experience with dashboards, BI tools, or SQL is a plus.
- Experience with retail sales data, syndicated data (e.g. Circana, NielsenIQ), retailer portals, or category management is strongly preferred.
- Exposure to CPG, retail, grocery, food, beverage, or fresh / refrigerated categories is a plus.
- Experience partnering with sales, finance, supply chain, and marketing on commercial planning or launch execution.
- Strong written and verbal communication, with comfort preparing leadership-ready materials.
- BA/BS or equivalent experience; MBA a plus.
You’ll get…
- 401k with company match that vest immediately upon participation, and company equity plan based on role
- Generous PTO, including sabbatical, and parental leave of up to 16 weeks
- Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
- Tuition reimbursement for continuing education (upon 2 years of service)
- Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
- Access to 7 different Employee Resource Groups (ERGs) including those for BIPOC, women, veterans, parents, and LGBTQ+
- Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain
#SalesPlanning
This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.
#Factor #JD1008
New York Pay Range$147,000—$170,000 USDHow we rate this
Senior Manager, Sales Strategy & Planning, Retail at HelloFresh rates 0 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.
Little AI. AI is not part of the work.
- ●●●● Builds AI80 to 100
- ●●●○ Works on AI60 to 79
- ●●○○ Uses AI40 to 59
- ●○○○ Little AI0 to 39
Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.
Prepare for this job
Built from this posting and from similar jobs on Level.
Skills and AI tools this role asks for
Also common in sales jobs at this level
Pay
- This job starts at
- $147k
- Typical sales job
- $141k
This posting starts close to the typical sales job. See sales jobs
Questions you could be asked
- Tell me about a project where sales strategy was part of your work. What did you do?
- Tell me about a project where forecasting was part of your work. What did you do?
- Tell me about a project where trade management was part of your work. What did you do?
- What's a project where you used Excel hands-on?
Adapt your resume
- List these exact terms on your resume: Sales Strategy, Forecasting, Trade Management, and Excel. An applicant tracking system matches the wording, not the idea.
- Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
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