Senior Marketing Manager

Experian is hiring a Senior Marketing Manager in Mumbai, India. Level rates it ; you can apply on Experian.

Level's read on this job

Uses AI ●●○○ is how Level rates this marketing role: an ordinary role that requires AI tools.
Level classes it as a senior role.
Experian has 395 other open roles on Level.
Posted in the last few days.

AI in this role

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more. Experian invests in people and new advanced technologies to unlock the power of data. We have an amazing team of 25,200 people in 32 countries.

Role Summary:

We are looking for an experienced Senior Manager – Marketing to drive measurable business growth through integrated, digital-first marketing programmes.

In this role, you will develop and execute growth, digital, and social media strategies across the customer lifecycle to increase awareness and engagement, generate demand, support customer acquisition, and improve conversion outcomes. You will bring together strong marketing fundamentals, digital expertise, data-driven decision-making, and commercial acumen to deliver impactful marketing initiatives and business results.

What You'll Be Doing:

Develop and execute integrated growth marketing strategies aligned with business, revenue, and marketing objectives, driving awareness, engagement, demand generation, acquisition, and conversion across priority audiences.
Lead multi-channel marketing campaigns across paid, owned, and earned channels, including search, social, display, email, web, content, and events, ensuring effective audience targeting and measurable outcomes.
Drive digital and social media marketing initiatives using SEO, SEM, GEO, AEO, content distribution, and audience targeting to increase qualified traffic, engagement, and conversion.
Establish performance measurement frameworks and leverage data-driven insights to optimize campaign effectiveness, improve ROI, and inform strategic decision-making.
Develop demand generation programs and customer journey strategies that accelerate pipeline growth and support customer progression through the marketing and sales funnel.
Collaborate with cross-functional teams and agency partners to deliver integrated marketing programs while fostering continuous improvement and marketing excellence.

What We're Looking For:

Hold a postgraduate qualification or equivalent relevant experience.
Bring experience in BFSI, FinTech, or related industries, ideally within established organizations.
Demonstrate 8+ years of experience.
Bring domain expertise and experience delivering business impact, which may be considered in place of a postgraduate qualification.

Our uniqueness is that we celebrate yours. Experian's people first, inclusive and purpose driven culture is multi award-winning; World's Best Workplaces™ 2025 (Fortune Global Top 25), Great Place To Work™ in 26 countries to name a few. Check out Experian Life on social or explore our Careers Site to understand why. Experian is also proud to be an Equal Opportunity and Affirmative Action employer. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.

Benefits:

Great compensation package and discretionary bonus plan
Core benefits include pension, health Insurance and term life Insurance, Sharesave scheme and more!
25 days annual leave with 13 bank holidays and 3 volunteering days. You can also purchase additional annual leave.
You will report to Marketing Director
Role Location: Mumbai
Experian is an equal opportunities employer

Recruitment Fraud Awareness - Experian's recruitment process is conducted only through authorised channels. Recruitment communications will only be sent from an @experian.com email address.

Experian will never ask candidates to make any payment as part of an application, interview, assessment, onboarding, or recruitment process. To apply for roles or verify opportunities, please visit experian.com/careers.

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Experian Careers - Creating a better tomorrow together

Find out what its like to work for Experian by clicking here

Experian Careers - Creating a better tomorrow together

Find out what its like to work for Experian by clicking here

How we rate this

Senior Marketing Manager at Experian rates 51 out of 100 for how much of the daily work is AI. That makes it Uses AI (AI Level 2 of 4). The level is about AI in the job, not seniority.

Classification

Uses AI. An ordinary role that requires AI tools.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.