Senior Performance Marketing Specialist

Gathern is hiring a Senior Performance Marketing Specialist for a remote role open to applicants in Egypt. Level rates it ; you can apply on Gathern.

Level's read on this job

On Level's scale, this marketing role is Little AI ●○○○: aI is not part of the work.
The posting lists this role as remote.
Tools and skills the posting cites include Snapchat, Tiktok and Meta.
Level lists 6 other open roles at Gathern.
The role was posted within the past week.

AI in this role

Plan, execute, and optimize multi-channel performance marketing campaigns to drive user acquisition and ROI.

snapchattiktokmetagoogle-adsexcelgoogle-sheetsmetabaselookermoengagebranchadjustkochava

performance-marketingpaid-acquisitiona-b-testingcampaign-optimizationbudget-management

JOB PURPOSE:

To develop and optimize performance marketing campaigns that drive measurable results and align with business objectives.

KEY ACCOUNTABILITIES:

Plan and execute paid marketing campaigns across channels.
Analyze campaign performance and implement optimization strategies.
Manage budgets and ensure campaigns deliver ROI
Plan, build, and manage campaigns across Snapchat, TikTok, Meta, Google (UAC, Demand Gen, Display, PMax), and mobile programmatic partners.
Run acquisition, conversion, and retargeting campaigns across iOS and Android, with geo-level strategies for KSA & other Gulf countries.
Optimize daily toward acquisition targets, managing budget pacing and scaling decisions within agreed efficiency thresholds.
Design and run structured A/B tests (creative, audience, bidding, placement) and turn results into scaling actions.
Work with MMPs, product, and database analysis platform to ensure clean tracking, postbacks, deep links, and event quality across networks.
Manage SKAdNetwork campaigns and support conversion value mapping on iOS.
Build and activate audiences with the CRM team (MoEngage), including suppression lists, high-intent cohorts, and re-engagement segments.
Brief the creative team on weekly sprints on performance insights.
Produce weekly and monthly performance reports with clear insights and next actions.
Coordinate with platform account managers and ad-tech vendors on betas, troubleshooting, and IO requirements.

Requirements

QUALIFICATIONS & EXPERIENCE:

Bachelor’s degree in Marketing, Business Administration, or a related field.
5+ years of hands-on performance marketing experience, with at least 2 years managing app install and in-app conversion campaigns.
Proven experience scaling spend on Snapchat, TikTok, Meta, and Google App Campaigns in the Saudi or wider GCC market.
Strong working experience of MMPs (Kochava, Branch, or Adjust), SKAdNetwork attribution, and iOS privacy constraints.
Strong analytical skills: comfortable with funnel analysis, cohort data, and advanced Excel/Google Sheets. SQL or BI tool experience (Metabase, Looker) is a plus.
Solid understanding of testing methodology, budget allocation, and scaling practices.
Ability to translate data into clear creative briefs.
Fluent English; Arabic is a strong plus.

Nice to Have

Experience in travel, hospitality, marketplaces, or other high-frequency booking apps.
Familiarity with CAPI / Events API setups and server-side tracking.
Experience with DCO tools (e.g., Confect) and CRM platforms (e.g., MoEngage).
Exposure to incrementality or geo-holdout testing.

How we rate this

Senior Performance Marketing Specialist at Gathern rates 0 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Key facts

Senior Performance Marketing Specialist is an open job at Gathern.
Level rates this role AI Level 1 of 4: Little AI.
The role is based in Egypt and is marked remote.
The job was posted on October 28, 2026.
Seniority: senior.
Applications are handled by Gathern. Apply on Gathern

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

Performance MarketingPaid AcquisitionA B TestingCampaign OptimizationBudget ManagementSnapchatTiktokMeta

Also common in marketing jobs at this level

AI agents AWS Generative AI Python Machine learning LLM

Pay

Typical marketing job: $148k

This posting doesn't list pay. Use the typical marketing figure when pay comes up. See marketing jobs

Questions you could be asked

Tell me about a project where performance marketing was part of your work. What did you do?
Tell me about a project where paid acquisition was part of your work. What did you do?
Tell me about a project where a b testing was part of your work. What did you do?
Tell me about a project where campaign optimization was part of your work. What did you do?
Tell me about a project where budget management was part of your work. What did you do?

Adapt your resume

List these exact terms on your resume: Performance Marketing, Paid Acquisition, A B Testing, Campaign Optimization, and Budget Management. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.

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