Senior Product Manager, Vertical Strategy, Amazon Business Marketplace

Amazon is hiring a Senior Product Manager, Vertical Strategy, Amazon Business Marketplace in Tokyo, Japan. Level rates it ; you can apply on Amazon.

Level's read on this job

Level rates this role Little AI ●○○○: aI is not part of the work.
The posting mentions product management, b2b and strategy among its tools and skills.
Level classes it as a senior role.
Amazon has 20,000+ other open roles on Level.

AI in this role

Own the vertical strategy and 3P seller ecosystem for underpenetrated B2B categories in Japan within the Amazon Business Marketplace.

product-managementb2bstrategymarket-research

Come be a part of a rapidly expanding $100 billion-dollar global business. At Amazon Business, we set out every day to innovate and disrupt the status quo. We are disrupting Business to Business (B2B) by delivering new, efficient purchasing solutions to individual proprietors, to small-medium businesses, to global organizations (and everything in between).

Amazon Business (AB) Marketplace has built strong horizontal programs across selection, pricing, delivery, and seller management that serve B2B customers broadly. The next wave of growth requires going deeper: identifying underpenetrated industry verticals where B2B customers have specialized needs that our horizontal programs do not fully address, and building end-to-end 3P seller strategies tailored to those verticals.

As a Product Manager on the Amazon Business 3P team, you will own the vertical strategy for underpenetrated B2B categories in Japan. You will identify where our current 3P seller ecosystem falls short of meeting vertical-specific customer needs, define what it takes for sellers to succeed in those verticals, and drive execution across the full seller lifecycle: recruiting the right sellers, closing selection gaps, designing competitive pricing approaches, improving delivery experience, enabling value-added services, and launching go-to-market initiatives. Target verticals include areas such as medical supplies, food service, heavy and bulky goods, and softlines, and you will prioritize focus areas based on opportunity sizing and strategic fit.

This role requires working across organizational boundaries. You will partner closely with Retail category teams (CBD) who own vertical buyer strategy, the AB buyside team responsible for customer experience, and functional PM owners within the 3P team who manage horizontal programs (selection, pricing, DEX). You will also work directly with 3P Account Management teams responsible for seller recruiting and existing seller management. Your job is to connect these stakeholders around a shared vertical roadmap, define the 3P contribution, and drive measurable progress.

The ideal candidate is analytically strong, comfortable operating in ambiguity, and effective at influencing partners without direct authority. You should be energized by building something from a blank page rather than optimizing an existing program, and be willing to get hands-on with data, seller conversations, and partner team negotiations to move from problem definition to execution.

Key job responsibilities
Identify and prioritize underpenetrated B2B verticals based on customer demand signals, competitive landscape, and 3P seller ecosystem readiness.
Define end-to-end 3P vertical strategies covering seller recruiting, selection acquisition, pricing, delivery, services, and GTM.
Partner with Retail CBD, AB buyside, and AB3P functional PMs to align vertical roadmaps and secure cross-team commitment.
Work with 3P Account Management teams to translate vertical strategy into actionable seller recruiting and engagement plans.
Conduct market analysis, seller and customer research to understand vertical-specific requirements and barriers.
Define success metrics, build tracking mechanisms, and report progress to leadership.
Write business cases and strategy documents to secure investment and alignment for vertical initiatives.

At Amazon, you'll work alongside the latest AI and GenAI tools that are increasingly woven into how teams operate: from AI-powered capabilities that accelerate decision-making, to Generative AI that helps you focus on work that truly matters. You'll have opportunities and resources to develop AI fluency at your own pace, with continuous learning built into the culture.

Basic qualifications

- 5+ years of product or program management, product marketing, business development or technology experience
- Bachelor's degree or equivalent
- Experience owning/driving roadmap strategy and definition
- Experience with end to end product delivery
- Experience with feature delivery and tradeoffs of a product
- Experience as a product manager or owner
- Experience owning technology products

Preferred qualifications

- Experience in influencing senior leadership through data driven insights
- Experience working across functional teams and senior stakeholders

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

How we rate this

Senior Product Manager, Vertical Strategy, Amazon Business Marketplace at Amazon rates 0 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Key facts

Senior Product Manager, Vertical Strategy, Amazon Business Marketplace is an open job at Amazon.
Level rates this role AI Level 1 of 4: Little AI.
The role is based in JP, 13, Tokyo.
The job was posted on July 28, 2026.
Seniority: senior.
Applications are handled by Amazon. Apply on Amazon

Prepare for this job

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Skills and AI tools this role asks for

Product ManagementB2bStrategyMarket Research

Questions you could be asked

Tell me about a project where product management was part of your work. What did you do?
Tell me about a project where b2b was part of your work. What did you do?
Tell me about a project where strategy was part of your work. What did you do?
Tell me about a project where market research was part of your work. What did you do?

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List these exact terms on your resume: Product Management, B2b, Strategy, and Market Research. An applicant tracking system matches the wording, not the idea.
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