Senior Product Marketing Manager, HRM

Doppel is hiring a Senior Product Marketing Manager, HRM in San Francisco, United States. It pays $145k-$175k a year and Level rates it ; you can apply on Doppel.

Level's read on this job

Works on AI ●●●○ is how Level rates this marketing role: the daily work is on AI products, without building the model.
Pay on this posting starts in line with the typical marketing posting on Level.
The posting mentions product marketing, competitive intelligence and go to market among its tools and skills.
Level classes it as a senior role.
Doppel has 25 other open roles on Level.

AI in this role

Lead end-to-end product marketing for human risk management and AI-driven detection solutions.

product-marketingcompetitive-intelligencego-to-marketmessaging

The Role

At Doppel, we focus on building a culture where people feel respected, supported, and trusted to do meaningful work. We value clarity, collaboration, and solving real problems for our customers and teammates.

We are looking for a Senior Product Marketing Manager to own product marketing end to end for one of Doppel's solution lines: human risk management solution that empowers customers to fight back against social engineering attacks. In this position, you will craft core messaging, technical positioning, competitive intelligence, and demo and media assets that enable the field and drive go-to-market (GTM) adoption; maintain solution and buyer-persona guides as the solution line evolves; translate sophisticated detection and disruption capabilities into technical briefs, demos, and enablement content; run an always-on competitive intelligence program that feeds product roadmap and GTM; lead launches and ongoing GTM execution; and equip sales, customer success, and partners with playbooks, demo media, objection handling, and ROI materials to accelerate deals and adoption.

What You Will Do

Solution Leadership & Messaging

Own the end-to-end messaging and positioning for the HRM solution line, anchored on the solutions core capabilities across simulation, training, and risk modeling.
Maintain up-to-date solution guides and own messaging for the solution's core use cases and buyer personas as the line evolves across customer segments.

Technical Product Marketing & Demo Capability

Translate sophisticated AI-driven detection, investigation, and disruption capabilities into clear technical and business narratives for both technical and business buyers.
Produce and maintain technical briefs, demo media, scripted demo flows, videos, screenshots, technical datasheets, and "how it works" collateral to support sales engineering and product demonstrations.

Competitive Intelligence & Battlecards

Run always-on competitive intelligence program across the human risk management landscape: maintain battlecards, feature matrices, objection handling playbooks, and differentiation frameworks for the field.
Feed competitor and win/loss insights into product roadmap and GTM.

Go-to-Market & Launch Leadership

Lead GTM strategy for launches and major product initiatives across the solution line's phased rollout. Drive cross-functional launch execution with Product, Engineering, Sales Engineering, Security Operations, and Marketing.
Ensure assets are published to internal enablement tools and the website.

Sales & Field Enablement

Equip sales, customer success, partner, and field teams with enablement playbooks, demos, objection handling, ROI materials, and customer stories to accelerate deals and shorten time to value.

What We Are Looking For

5+ years product marketing experience, with significant time focused on threat intelligence, or adjacent cybersecurity domains (B2B).
Comfort working in a fast moving, high growth environment.
A thoughtful, curious, and resourceful approach to problem solving.
Excellent storytelling, presentation, and communication skills; comfortable briefing analysts and presenting to technical audiences.
Strong analytical skills and experience translating market and product data into actionable positioning and GTM recommendations.
Proven experience owning solutions and technical narratives and delivering technical marketing artifacts (demo scripts, technical datasheets, videos, demos).
Demonstrated success building and running competitive intelligence programs (battlecards, objection handling, differentiation frameworks).
Experience working cross-functionally with Product, Engineering, Sales Engineering, Customer Success, and Marketing; proven project leadership that drives outcomes.
Comfort marketing an evolving solution line where positioning develops across releases and customer segments.
(Plus) Experience marketing into highly regulated industries (finance, healthcare, government) and creating verticalized content, compliance and assurance proof points, and procurement support.
(Plus) Experience managing analyst relationships (e.g., Gartner, Forrester) for product evaluations and briefings.

Why Join Doppel

$145,000 - $175,000 OTE
Meaningful equity so you share in Doppel's success
Remote first culture with flexibility built in
Flexible PTO, comprehensive health benefits, parental leave, and more
A high growth environment where your work has immediate impact and visibility

Salary Range$145,000—$175,000 USD

How we rate this

Senior Product Marketing Manager, HRM at Doppel rates 65 out of 100 for how much of the daily work is AI. That makes it Works on AI (AI Level 3 of 4). The level is about AI in the job, not seniority.

Classification

Works on AI. The daily work is on AI products, without building the model.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Key facts

Senior Product Marketing Manager, HRM is an open job at Doppel.
Level rates this role AI Level 3 of 4: Works on AI.
The listed salary is $145k-$175k a year.
The role is based in San Francisco, CA.
The job was posted on September 4, 2026.
Seniority: senior.
Applications are handled by Doppel. Apply on Doppel

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

Product MarketingCompetitive IntelligenceGo To MarketMessaging

Also common in marketing jobs at this level

AI agents LLM Generative AI AWS Python SQL

Pay

This job starts at: $145k
Typical marketing job: $147k

This posting starts close to the typical marketing job. See marketing jobs

Questions you could be asked

Tell me about a project where product marketing was part of your work. What did you do?
Tell me about a project where competitive intelligence was part of your work. What did you do?
Tell me about a project where go to market was part of your work. What did you do?
Tell me about a project where messaging was part of your work. What did you do?
Describe a typical day in a role like this one: which parts run through AI directly?

Adapt your resume

List these exact terms on your resume: Product Marketing, Competitive Intelligence, Go To Market, and Messaging. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
Show where AI is part of your daily process, not a one-off project. This role expects it to be a running habit.

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