Senior Product Marketing Manager, New Product Success

Amazon is hiring a Senior Product Marketing Manager, New Product Success in Seattle, United States. It pays $143k-$193k a year and Level rates it ; you can apply on Amazon.

Level's read on this job

Works on AI ●●●○ is how Level rates this marketing role: the daily work is on AI products, without building the model.
Pay on this posting starts in line with the typical marketing posting on Level.
The posting mentions product marketing, go to market and strategy among its tools and skills.
Amazon has 21,000+ other open roles on Level.
Posted within the past two weeks.

AI in this role

Lead product marketing for AI-powered seller launch products and shape the end-to-end GTM strategy.

product-marketinggo-to-marketstrategyseller-growth

Third-party sellers account for about 60% of units sold in Amazon's stores. New Product Success helps them identify, launch, and scale new products, and helps customers discover them. Our 100+ person organization builds ML and AI powered products and experiences across the entire new product launch journey - from identifying high-potential opportunities, to guiding sellers toward the right products, to accelerating discovery and conversion in the critical early weeks after launch for all new products launched on Amazon across the world.

You'll be the lead product marketing manager for all of New Product Success - setting marketing strategy across a multi-product portfolio that spans the full seller launch journey. You'll define the narrative, shape annual plans, set marketing goals and metrics, build partnerships inside and outside Amazon, and drive the overall GTM approach.

In addition to leading strategy, you'll go hands-on as the PMM for New Product Accelerator, our post-launch AI powered experience that helps sellers scale new products through their most critical growth window. The role is both strategic and operational - you'll influence Directors and VPs on where to invest, and then ship the work yourself. For the right person, it's a chance to define how product marketing works in a high-growth, AI-driven product organization.

We are looking for a marketer who thinks like a single-threaded product leader. You can set strategy for an entire product organization and then go deep on positioning for a single product - in the same week. You're as comfortable analyzing seller sentiment data across cohorts as you are crafting a mainstage narrative that earns conviction in large conferences. You bring structure to ambiguity, judge success by whether the message landed rather than whether it shipped, and make a complex product suite feel simple and essential. You build mechanisms, not just campaigns, and you see marketing as a system that drives adoption, not just awareness. If you want to shape how sellers think about launching products on Amazon, this is the role.

Key job responsibilities
1. Set marketing strategy for New Product Success end to end. Define the narrative, goals, metrics, and GTM approach across the full product portfolio.

2. Shape annual marketing plans, and ensure every product launch has clear positioning, target segments, and success measures.

3. Lead partnerships inside and outside Amazon. Build relationships with ecosystem partners, industry publications, and internal stakeholders that extend New Product Success's reach and credibility with sellers.

4. Own the seller satisfaction signal. Design and run the measurement framework for seller sentiment across the product suite, and turn insights into inputs for roadmap decisions.

5. Own the New Product Success narrative at Amazon Accelerate, our flagship global conference. Lead track strategy, content, mainstage and breakout messaging, multi-VP stakeholder alignment, speaker preparation, and claims review.

6. Own product marketing for New Product Accelerator. Go hands-on as the PMM for our post-launch experience - positioning, messaging, go-to-market, and full-funnel adoption from seller awareness through activation and sustained usage.

7. Close the loop between marketing and product. Make sure feedback from surveys, campaigns, events, and partners reaches product teams as actionable input, not just data.

8. Build mechanisms that scale. Create repeatable processes for launch planning, messaging, campaign execution, and post-launch measurement that raise the bar across the PMM team.

9. Communicate impact to senior leadership. Own marketing performance in business reviews, tie awareness and satisfaction to business outcomes, and build the narrative that earns investment.

Basic qualifications

- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
- Experience building scalable marketing mechanisms (launch playbooks, campaign frameworks, measurement templates) that outlast individual campaigns
- Experience using generative AI tools in marketing workflows, with willingness to learn effective prompting and evaluation practices

Preferred qualifications

- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting
- Experience in product marketing for SaaS, marketplace, or seller-facing products

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, WA, Seattle - 142,800.00 - 193,200.00 USD annually

How we rate this

Senior Product Marketing Manager, New Product Success at Amazon rates 60 out of 100 for how much of the daily work is AI. That makes it Works on AI (AI Level 3 of 4). The level is about AI in the job, not seniority.

Classification

Works on AI. The daily work is on AI products, without building the model.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Key facts

Senior Product Marketing Manager, New Product Success is an open job at Amazon.
Level rates this role AI Level 3 of 4: Works on AI.
The listed salary is $143k-$193k a year.
The role is based in US, WA, Seattle.
The job was posted on October 16, 2026.
Seniority: senior.
Applications are handled by Amazon. Apply on Amazon

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

Product MarketingGo To MarketStrategySeller Growth

Also common in marketing jobs at this level

AI agents LLM AWS Python Machine learning Databricks

Pay

This job starts at: $143k
Typical marketing job: $147k

This posting starts close to the typical marketing job. See marketing jobs

Questions you could be asked

Tell me about a project where product marketing was part of your work. What did you do?
Tell me about a project where go to market was part of your work. What did you do?
Tell me about a project where strategy was part of your work. What did you do?
Tell me about a project where seller growth was part of your work. What did you do?
Describe a typical day in a role like this one: which parts run through AI directly?

Adapt your resume

List these exact terms on your resume: Product Marketing, Go To Market, Strategy, and Seller Growth. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
Show where AI is part of your daily process, not a one-off project. This role expects it to be a running habit.

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