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Adobe

Senior Public Relations Manager

Adobe is hiring a Senior Public Relations Manager in San Francisco, United States. It pays $106k-$206k a year and Level rates it ; you can apply on Adobe.

Level's read on this job

  • Little AI ●○○○ is how Level rates this role: aI is not part of the work.
  • Tools and skills the posting cites include public relations, communications and media relations.
  • Level classifies it as a senior role.
  • Level lists 282 other open roles at Adobe.

AI in this role

Lead external communications and product storytelling for Creative Cloud and Adobe Firefly's AI innovations.

public-relationscommunicationsmedia-relationsstorytellingproduct-messaging

The Opportunity

Adobe is looking for an experienced communications professional to shape the story of Creative Cloud and the future of creativity!

As part of Adobe’s Creativity & Productivity Communications team, this role leads storytelling across Creative Cloud, including Photoshop, Premiere and Illustrator, and helps communicate how Adobe Firefly is empowering creative professionals.

The work brings together technology, creativity and culture. A key focus will be turning product innovation and complex ideas about AI into clear, relevant stories while elevating the perspectives of artists, designers, filmmakers and photographers.

This role partners closely with media, product and marketing teams, Adobe leaders and global communications teams to develop narratives, lead major launches and build awareness for Adobe’s creative innovation.

What you'll Do

Lead external communications for Creative Cloud apps across earned, owned and paid channels, developing narratives and product messaging for launches, events and broader thought leadership.

Build relationships with technology, business, creative and trade media, along with emerging and non-traditional voices. Partner with Product Marketing, Product Management and communications teams around the world to create coordinated programs that extend the reach of Adobe’s stories.

The role will also help anticipate sensitive topics and communications risks, contribute to annual and quarterly planning, and use measurement and insights to understand the impact of priority programs.

What you need to succeed

  • 8–10+ years of communications experience across PR, social, analyst relations and/or customer communications; technology experience is preferred.
  • A strong track record of working with media and developing high-impact stories.
  • Excellent writing, editing, presentation and storytelling skills.
  • Strong understanding of visual storytelling and modern communications platforms.
  • Strategic judgment, curiosity and an ability to collaborate effectively across teams.
  • Interest in creativity, technology and the evolving role of AI.
  • Bachelor’s degree in Communications, Public Relations, Business/Marketing or a related field.


About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.


Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. 


Let’s Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.


Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.


Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com.


AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.


At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.

 

Expected Pay Range:

Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $106,100 - $205,700 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. In California, the pay range for this position is $142,100 - $205,700

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.


State-Specific Notices:


California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.


Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

How we rate this

Senior Public Relations Manager at Adobe rates 20 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

  1. ●●●● Builds AI80 to 100
  2. ●●●○ Works on AI60 to 79
  3. ●●○○ Uses AI40 to 59
  4. ●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

Public RelationsCommunicationsMedia RelationsStorytellingProduct Messaging

Questions you could be asked

  1. Tell me about a project where public relations was part of your work. What did you do?
  2. Tell me about a project where communications was part of your work. What did you do?
  3. Tell me about a project where media relations was part of your work. What did you do?
  4. Tell me about a project where storytelling was part of your work. What did you do?
  5. Tell me about a project where product messaging was part of your work. What did you do?

Adapt your resume

  • List these exact terms on your resume: Public Relations, Communications, Media Relations, Storytelling, and Product Messaging. An applicant tracking system matches the wording, not the idea.
  • Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.

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