Services Marketing Manager

Job Description:

Strategic Dimension

• Ensure the optimal customer perception of Airbus Services portfolio to our customers as a key and decisive step for sales campaign success.
• Develop a thorough understanding of all aspects of the aviation after market and airline/lessor requirements, global and regional market trends, airline/lessor business drivers, evolving fleet and network requirements, revenue and profit generation models, and the after market's competitive environment.
• Develop a thorough understanding of Airbus services in order to identify and position appropriate solutions within a broader airline/lessor focussed commercial strategy.
• Act as the main marketing focal point of services for the region.
• Develop and maintain the commercial plan together with the Services Sales (CDS) to have a mid term global services plan for the region.

Operational dimension

Services as part of Aircraft Campaigns

• Contribute to aircraft strategy development on accounts as part of the GAM team by integrating services Marketing strategy in Commercial Rationale 
• Identification and promotion of the potential services as part of the Aircraft campaign 
• Ensure the value assessment and argumentation of the services( Services PV) as part of the overall aircraft value solution.

Services Campaigns 

• Ensure customers recognize the value of our solution vs competition.
• Develop specialized knowledge on Airframe portfolio understanding to
  • Proactively identify leads and validate them with customers as part of the GAM strategy
  • Define detailed and technical argumentation substantiated on data to demonstrate the superiority of our solution

• Influence customer teams evaluation and purchasing decision through analytical support and development of general and customized marketing argumentation 
• Convincingly deliver marketing analysis and argumentation with a sound logical reasoning to customer audiences through documentation, high quality presentations, or other means  
• Prepare and develop marketing argumentation and analyses to meet set targets, and develop suitable ways and methods of presentation to customer audiences. 
• Interact with other areas in Marketing and Airbus to enhance and tailor marketing analysis and argumentation.
• Being the voice of the customer in Airbus - Capture evolving market requirements and provide guidance for product development strategies, enabling value-driven product innovation
• Work closely with Central services marketing on his/her perimeter to ensure alignment and enhancement of value

This job requires an awareness of any potential compliance risks and a commitment to act with integrity, as the foundation for the Company’s success, reputation and sustainable growth.

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