Sr Brand Business Manager, Developer Marketing, AWS Brand and Creative

Amazon is hiring a Sr Brand Business Manager, Developer Marketing, AWS Brand and Creative in Seattle, United States. It pays $125k-$170k a year and Level rates it ; you can apply on Amazon.

Level's read on this job

Little AI ●○○○ is how Level rates this marketing role: aI is not part of the work.
Level classifies it as a senior role.
Level lists 21,000+ other open roles at Amazon.

AI in this role

The AWS Global Brand Team is seeking an experienced, strategic, and entrepreneurial Senior Brand Business Manager to serve as the embedded brand expert supporting the Developer Marketing team. This role brings deep brand expertise—positioning, narrative, creative strategy, and brand governance—to high-impact marketing initiatives targeting the global developer audience. Sitting at the intersection of brand and developer marketing, you will ensure that every developer touchpoint reflects a consistent, compelling, and differentiated AWS brand experience which builds brand love with this critical audience segment.

The ideal candidate will be a seasoned brand business manager who brings both brand creative vision and operational rigor. You have a deep understanding of how brands are built and sustained across audiences, and you are passionate about applying that expertise to the developer community. You will partner closely with the Developer Marketing team to translate brand strategy into developer-relevant campaigns (either currently live, in production, or net new), ensure creative excellence and brand consistency across all initiatives, and help the team connect long-term brand building with measurable business outcomes. This role requires someone who can operate as a trusted brand advisor—defining campaign strategy, shaping brand narratives, and elevating creative quality—while earning trust and managing stakeholders across both developer relations and brand to bring the work to life.

Key job responsibilities
Serve as the brand lead for the Developer Marketing team’s innovation programs. Bring brand expertise to creative ideation, ensure campaigns align with AWS brand positioning and voice, and elevate the quality and consistency of marketing activations targeting developer audiences.
Partner with our brand strategy team to define the business requirements which will influence brand positioning, messaging frameworks, and creative guidelines specific to developer audiences, ensuring consistency across all marketing activations
Partner with the Developer Advocate team and Developer Marketing leads to shape campaign narratives, validate creative concepts, and ensure brand alignment from ideation through execution
Bring brand expertise to marketing approaches, helping the team push creative boundaries while maintaining brand integrity and establishing AWS as the most developer-loved technology brand
Develop brand measurement frameworks and creative quality standards for developer marketing initiatives, partnering with insights teams to track brand health, sentiment, and preference among developer audiences

Cross-Cutting Responsibilities
Serve as the brand expert across the developer marketing portfolio, ensuring creative excellence and brand consistency from planning through execution
Drive brand evaluation and creative quality reviews within the developer marketing team’s initiatives, working with D:SE, Customer Research, Developer Relations, Creative, and Senior Leaders
Own brand guidelines, positioning documents, and messaging architecture for the developer audience; keep them current as market and brand evolves
Contribute brand perspectives to cadenced reporting and narratives (MBR, QBR, PR/FAQ) and present brand performance insights to senior leaders up to Director level
Influence partner team roadmaps and creative direction, ensuring brand coherence across Developer Marketing, Events, Advertising, and Social teams
Act as a brand mentor for Campaign Project Managers (CPMs) and junior marketers, building brand capability across the team
Actively develop and champion brand best practices, playbooks, and training for the broader developer marketing organization

Basic qualifications

- Bachelor's degree in marketing, communications, business, or equivalent
- 6+ years of brand management, or creative experience, with demonstrated expertise in building and evolving brand positioning
- 5+ years as a brand strategist, brand lead, or senior creative strategist in an agency, brand team, or equivalent in-house role
- 4+ years leading brand for cross-functional campaigns and partnering with creative teams through complex, multi-stakeholder initiatives
- Demonstrated ability to define brand positioning, messaging frameworks, and creative strategies with limited guidance in ambiguous environments

Preferred qualifications

- Experience maintaining brand consistency and creative quality across digital, social, experiential, and developer community channels
- Strong organizational and time management skills with the ability to manage multiple brand workstreams, stakeholder reviews, and creative approvals in a fast-paced environment
- Excellent written and verbal communication skills with proven ability to influence creative direction and present brand to senior leaders
- Deep understanding of brand building principles and how to apply them to technical/developer audiences who value authenticity and substance over traditional marketing
- Experience developing brand positioning or messaging for developer-focused products, platforms, or communities

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, WA, Seattle - 125,400.00 - 169,600.00 USD annually

How we rate this

Sr Brand Business Manager, Developer Marketing, AWS Brand and Creative at Amazon rates 30 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Key facts

Sr Brand Business Manager, Developer Marketing, AWS Brand and Creative is an open job at Amazon.
Level rates this role AI Level 1 of 4: Little AI.
The listed salary is $125k-$170k a year.
The role is based in US, WA, Seattle.
The job was posted on June 5, 2026.
Seniority: senior.
Applications are handled by Amazon. Apply on Amazon