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NatWest Group

Talent Attraction Content Creator

Similar roles

Content roles that involve little AI, at other companies.

AI in this role

Join us as a Talent Attraction Content Creator 

 

  • Play a key role in producing and publishing engaging content that showcases life at NatWest while supporting our employer brand 
  • We’ll look to you to create authentic and engaging stories that highlight our culture and help attract the right talent 
  • This is an opportunity to collaborate across the business to capture and share stories that reflect our brand and values 
  • This is a hybrid position, so you'll work from home some of the time and come into the office at least two days per week to collaborate closely with colleagues 
  • We're offering this role at associate level


 

What you'll do 

 

As a Talent Attraction Content Creator, you'll create, shoot, and edit engaging video and social content that bring our culture and colleague stories to life. You'll also help shape and produce content that aligns with our employer brand and tone of voice. 

 

In addition, you’ll be:  


  • Creating and shaping content ideas that reflect our employer brand style 
  • Building content templates that support our digital and social channels 
  • Generating short-form content for social and digital channels that showcases life at NatWest 
  • Attending internal and external events to shoot and edit content across video, animation, and social formats 
  • Building a strong understanding of our brand, culture, and candidate experience 
  • Using AI tools to enhance content creation and streamline delivery 


The skills you'll need 

We're looking for someone with a keen eye for detail, a creative mindset, and a proven track record in video content creation and social storytelling. You'll need to bring strong technical skills in filming and editing, along with the ability to write engaging content copy. Experience with Canva, Adobe Creative Cloud, and native social editing tools would also be beneficial. 

 

In addition, you’ll need: 


  • A thorough understanding of content planning and execution across social and digital channels 
  • A creative approach, supported by excellent written and verbal communication skills 
  • Strong project management skills and the ability to manage multiple priorities effectively 
  • To be a confident communicator with great interpersonal skills, able to build rapport with colleagues from junior to senior levels 
  • Confidence using AI tools to speed up and enhance content production 

 

Hours

45

Job Posting Closing Date:

01/10/2026

How we rate this

Talent Attraction Content Creator at NatWest Group rates 20 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

  1. ●●●● Builds AI80 to 100
  2. ●●●○ Works on AI60 to 79
  3. ●●○○ Uses AI40 to 59
  4. ●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Open the description and count.

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