Team Lead, Merchant Strategy

Life at Grab

At Grab, every Grabber is guided by The Grab Way, which spells out our mission, how we believe we can achieve it, and our operating principles - the 4Hs: Heart, Hunger, Honour and Humility. These principles guide and help us make decisions as we work to create economic empowerment for the people of Southeast Asia.

Get To Know Our Team

The Merchant Strategy Team is looking for a teammate to join our young, motivated team on this rocketship. Our team operates with consumer-centricity and intense quantitative and analytical rigor. As a member of the team, you will serve as the core Strategic PMO and Analytical Lead, shaping the future of GrabFood's merchant ecosystem. You will head up our high-stakes merchant acquisition command center—translating complex data into structured project milestones, driving a rapidly expanding on-ground sales engine, and orchestrating multi-channel growth streams (digital ads, external networks, offline visibility, and trendy merchant defense).

Job Description

Get to know the role:

• Drive GrabFood's national merchant selection growth via end-to-end strategic project PMO, quantitative commercial design, and data-led operations.
• Directly manage a team driving both scalable mass-acquisition engines and high-touch strategic merchant acquisition.
• Oversee project execution, strict timeline tracking, clear milestone management, and data-backed performance optimization across all channels.
• Partner with Marketing, Sales Ops, Growth, and relevant stakeholders to optimize commercial levers and scale repeatable sales plans.

The day-to-day activities:

• End-to-End PMO: Lead cross-functional project sprints, establishing clear project charters, KPIs, and tracking mechanisms to scale acquisition channels.
• Commercial & Lead Modeling: Extract data to quantitatively optimize merchant pricing models, commission structures, and onboarding incentives to maximize conversion ROI.
• Lead Prioritization: Turn scattered merchant datasets into hyper-targeted, structured lead pipelines to maximize the efficiency of our ground sales teams.
• Omnichannel Optimization: Apply analytical models to manage resource allocation across digital lead gen, external partner networks, and offline visibility collateral placement.
• Playbook & Venture Testing: Standardize trendy merchant acquisition plans for the wider organization, and establish lean experimental frameworks to run validation tests for upcoming merchant product verticals.

Qualifications:

• 4+ years of experience with strong professional foundation within management consulting, a hyper-growth tech setting, or a similar high-velocity operational environment, paired with a proven track record of leading teams.
• Strong Project Management Frameworks: Proven expertise in structuring complicated problems into clear, execution-ready working plans and hitting strict timelines.
• Advanced in Quantitative Experience: Capability to extract insights from raw data, build data-backed recommendations, and model commercial/funnel scenarios. SQL proficiency.
• PASSION in the F&B industry: from street food to casual café and restaurant to premium food to social sellers; from Bangkok to upcountry markets.
• Strong in Stakeholder Management.

Life at Grab

We care about your well-being at Grab, here are some of the global benefits we offer:

• We have your back with Term Life Insurance and comprehensive Medical Insurance.
• With GrabFlex, create a benefits package that suits your needs and aspirations.
• Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
• We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
• Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours

What We Stand For at Grab

We are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer, we consider all candidates fairly and equally regardless of nationality, ethnicity, religion, age, gender identity, sexual orientation, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.