Territory Business Executive (TBE), CRM

AI in this role

Job Description Summary

As a Territory Business Executive (TBE), you’ll lead with purpose – crafting personalized experiences that reflect the unique needs of each account and Health Care Provider (HCP). Acting as the primary point of contact, you’ll build meaningful connections, identify shared priorities, and navigate solutions that link customers to Novartis resources, all with the goal of improving patient outcomes.

Success in this role comes from balancing demand generation with strategic account engagement. You’ll bring expertise in clinical and account-based selling, access navigation, collaborative problem-solving, team orchestration, and omni-channel engagement.

Job Description

Key Responsibilities:

Drive territory business plans to exceed sales and growth objectives.
Build and strengthen customer relationships to deliver impactful solutions.
Lead multi-channel engagement to maximize coverage and influence.
Ensure accurate reporting and resolve issues promptly.
Collaborate with cross-functional teams to optimize resources and forecasts.
Champion compliance and uphold Novartis’ ethical standards.
Monitor market trends and competitor activities to inform strategy.
Provide insights to enhance promotional effectiveness and territory performance.

Essential Requirements:

Science educational background is must, B.Sc., B. Pharma
Management degree preferred
Minimum 2+ years in pharmaceutical sales, preferably with a cardiology or other specialty sales background.

Strong scientific acumen with the ability to translate clinical and product knowledge into value-based selling, effectively communicating differentiated patient and therapeutic benefits to healthcare professionals.

Proven ability to drive prescription generation and achieve sales targets

Additional requirement for Institutional TBE/Sr. TBE/ ASM – Understanding/Knowledge of CGHS, ARMY, Railways, ESIC and State Government accounts

Strong knowledge of disease management and treatment protocols
Ability to engage with healthcare professionals from the territory effectively
Preferred experience with specialty as well as mass market product
Excellent communication, negotiation and relationship-building skills

Commitment to Diversity and Inclusion / EEO paragraph:

Novartis is committed to building an outstanding, inclusive work environment and diverse teams’ representative of the patients and communities we serve.

Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture

Benefits and Rewards: Read our handbook to learn about all the ways we’ll help you thrive personally and professionally: https://www.novartis.com/careers/benefits-rewards

Skills Desired

Commercial Excellence, Conflict Management, Cross-Functional Coordination, Customer Insights, Influencing Skills, Key Account Management, Professional Ethics

How we score this

Territory Business Executive (TBE), CRM at Novartis scores 36 out of 100 on AI centrality, which makes it AI Level 1 of 4 (Little AI) on this board. The level measures how much of the work is AI, not seniority.

Classification

AI Level 1. The work itself involves no AI, or AI only appears as scenery, such as a company tagline.