UnileverTrade Marketing Executive - PRO
AI in this role
Channel Trade Marketing Executive responsible for planning and executing retail visibility, promotions, and brand campaigns across assigned markets.
Channel Trade Marketing Executive
Role Summary
The Channel Trade Marketing Executive will be responsible for planning and executing channel marketing initiatives to drive visibility, availability, and offtake across assigned markets. The role requires close collaboration with sales teams, distributors, retailers, and brand teams to ensure effective implementation of promotions, activations, and portfolio-building initiatives.
Key Responsibilities
Execute trade marketing programs and campaigns across assigned channels and markets.
Coordinate deployment of POSM, merchandising assets, branding materials, and visibility initiatives.
Support new product launches through in-store activations and market execution plans.
Drive implementation of retailer promotions, consumer offers, and channel engagement programs.
Partner with sales teams and distributors to ensure timely and effective rollout of trade initiatives.
Conduct market visits to monitor visibility standards, promotional compliance, and competitive activities.
Track and report program effectiveness, market feedback, and execution excellence metrics.
Manage trade marketing budgets and ensure efficient utilization of approved spends.
Coordinate agencies and vendors for activations, branding, and merchandising requirements.
Develop periodic reports, dashboards, and post-activity evaluations.
Key Skills & Competencies
Strong stakeholder management and coordination skills.
Excellent planning and execution capabilities.
Good understanding of retail and distributor operations.
Strong analytical and reporting skills.
Proficiency in Excel and presentation tools.
Ability to manage multiple initiatives simultaneously.
Strong communication and problem-solving skills.
Key Success Metrics
Quality and timeliness of campaign execution.
Visibility and merchandising compliance.
Effectiveness of product launch execution.
Retailer and channel engagement levels.
Budget adherence and cost efficiency.
Sales uplift and ROI from trade marketing initiatives.
“Our commitment to Equality, Diversity & Inclusion”
Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.
Note: "All official offers from Unilever are issued only via our Applicant Tracking System (ATS). Offers from individuals or unofficial sources may be fraudulent—please verify before proceeding."
How we rate this
Trade Marketing Executive - PRO at Unilever rates 0 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.
Little AI. AI is not part of the work.
- ●●●● Builds AI80 to 100
- ●●●○ Works on AI60 to 79
- ●●○○ Uses AI40 to 59
- ●○○○ Little AI0 to 39
Levels come from how often the tools, models and workflows of the role are named in the posting itself. Open the description and count.
Prepare for this job
A free preview built only from this posting: what it asks for, what you could be asked in an interview, and how to adjust your resume.
Skills and AI tools this role asks for
Questions you could be asked
- Tell me about a project where trade marketing was part of your work. What did you do?
- Tell me about a project where channel marketing was part of your work. What did you do?
- Tell me about a project where stakeholder management was part of your work. What did you do?
- Tell me about a project where retail operations was part of your work. What did you do?
- Tell me about a project where budget management was part of your work. What did you do?
Adapt your resume
- List these exact terms on your resume: Trade Marketing, Channel Marketing, Stakeholder Management, Retail Operations, and Budget Management. An applicant tracking system matches the wording, not the idea.
- Attach one line of real, concrete experience to at least one of them — a tool named with nothing behind it rarely survives a human read.
Want an expert to read your CV for this job?
Free. Send your CV and the role you want next. We reply by email within 2 to 4 business days.
Get a free CV reviewGet new marketing jobs by email
One email a week with the new marketing jobs, each rated for how much AI is in the work. No recruiter spam, unsubscribe in one click.
Free. One email a week. Unsubscribe in one click.
Similar roles
Marketing roles that involve little AI, at other companies.
What kind of AI work fits you?
Answer 12 practical questions in about three minutes. Get a simple profile, the work it points to, and live roles to explore next.
Find my next step