Area Lead Customer Acquisition

ING is hiring an Area Lead Customer Acquisition. Level rates it ; you can apply on ING.

Level's read on this job

Little AI ●○○○ is how Level rates this role: aI is not part of the work.
Level classes it as a lead role.
ING has 730 other open roles on Level.
Posted in the last few days.

AI in this role

Product Area Lead Customer Acquisition

Growth Tribe Belgium | Private Individuals

Mission

The Product Area Lead Customer Acquisition is accountable for ING Belgium's New-to-Bank acquisition strategy and customer inflow within the Private Individuals segment. The role owns the end-to-end acquisition agenda for strategic customer segments including Minors & Gen Z, Starters, Expats, Member Gets Member and future growth segments, driving sustainable growth in active customers through digital acquisition, performance marketing, referral programs and customer-centric journeys on our website. The role reports to the Tribe Lead Growth.

Strategic Leadership & Transformation

Own ING Belgium's New-to-Bank acquisition strategy and roadmap to drive new customer inflow.

Define and execute acquisition strategies for Minors & Gen Z, Starters, Expats and referral programs in collaboration with the Daily Banking & Brand team.

Lead transformation initiatives to improve acquisition effectiveness throughout the full funnel from traffic to conversion.

Drive innovation through AI, data-driven marketing, targeting and experimentation capabilities to ensure sustainable growth.

Contribute to strategic growth priorities together with the Tribe Lead Growth in senior stakeholder forums.

Business Planning & Financial Accountability

Own annual acquisition plans, growth objectives, KPIs and acquisition targets (Must win Battles)

Manage acquisition, campaign and performance marketing budgets.

Ensure optimal allocation of resources and marketing investment returns (CPA).

Develop business cases and strategic recommendations for growth initiatives.

Leadership & Organisational Capability

Lead Product Lead, squads and multidisciplinary experts across acquisition, performance marketing, conversion optimisation, content marketing and analytics (1 PL and 1 CPO, 5 squads, 19 direct reports and 3 functional FTE)

Build capabilities in performance marketing, growth marketing and analytics.

Business Planning & Financial Accountability

Own annual acquisition plans, growth objectives, KPIs and acquisition targets (Must win Battles)

Manage acquisition, campaign and performance marketing budgets.

Ensure optimal allocation of resources and marketing investment returns (CPA).

Develop business cases and strategic recommendations for growth initiatives.

How we rate this

Area Lead Customer Acquisition at ING rates 22 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.