Associate Marketing Manager, RBS Retail Efficiency

Amazon is hiring an Associate Marketing Manager, RBS Retail Efficiency in Bengaluru, India. Level rates it ; you can apply on Amazon.

Level's read on this job

Little AI ●○○○ is how Level rates this marketing role: aI is not part of the work.
The posting mentions product marketing, account based marketing and lead generation among its tools and skills.
Level classes it as a mid-level role.
Amazon has 20,000+ other open roles on Level.

AI in this role

Own brand protection and product authenticity marketing initiatives, driving the full funnel from awareness to adoption.

product-marketingaccount-based-marketinglead-generationlifecycle-marketinggo-to-market-strategy

Are you customer centric, smart and analytical, strategic yet execution focused, entrepreneurial, and passionate about protecting brands? Do you want to be part of one of the fastest growing and most innovative brand protection businesses? Are you interested in a high impact, high ownership role that sits at the intersection of product authenticity, brand trust, and customer confidence? If yes, this opportunity will appeal to you. Come join our team and help define the course of Amazon's product authenticity and brand protection business.

Amazon's vision is to be Earth's most customer-centric company and the most trusted place for brands to grow and protect their business. We build programs and solutions that help brand owners verify product authenticity, secure their supply chain through serialization, and build customer trust — delighting millions of brands and customers every day.

We are looking for a smart, metrics and results-oriented Associate Manager - Product Marketing to independently own our most important brand-facing product authenticity initiatives — the "big rocks" that move the business. You will set the go-to-market and adoption roadmap for our product authenticity and serialization programs, build and scale marketing campaigns across the funnel, and define the dashboards and mechanisms that track enrollment, adoption, engagement, and retention.

Key job responsibilities
1. Owning and driving the biggest, product marketing initiatives for brand protection and authenticity programs end to end — from strategy through execution and measurable business impact.
2. Designing and scaling account-based marketing (ABM) programs that target high-value brands and segments with tailored, high-touch messaging around supply chain integrity and anti-counterfeiting solutions.
3. Owning the full marketing funnel — awareness, lead generation, enrollment, activation, and retention — and independently driving conversion improvements at each stage.
4. Building and scaling lifecycle and nurture programs (email, social, webinars, outbound, onboarding journeys) that move brands from awareness to active adoption of authenticity solutions.
5. Leading go-to-market strategy for major new feature and program launches, including positioning, messaging, segmentation, and cross-program placements.
6. Defining the metrics, dashboards, and mechanisms used to measure program health (enrollment rates, serialization adoption, scan rates, brand engagement), and reporting performance and recommendations to senior leadership.
7. Developing content and thought-leadership strategies (case studies, playbooks, webinars, brand-facing events) that drive awareness and enrollment at scale for product authenticity programs.
8. Establishing best practices and reusable playbooks, and mentoring peers and junior team members to raise the bar across the org.

Basic qualifications

- 2+ years of professional non-internship marketing experience
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience in a marketing role

Preferred qualifications

- Experience working with a Content Management System (e.g. Wordpress, Drupla, Joomla, etc.)
- Experience using integrated campaigns to solve brand/business challenges

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

How we rate this

Associate Marketing Manager, RBS Retail Efficiency at Amazon rates 0 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Key facts

Associate Marketing Manager, RBS Retail Efficiency is an open job at Amazon.
Level rates this role AI Level 1 of 4: Little AI.
The role is based in IN, KA, Bengaluru.
The job was posted on September 7, 2026.
Seniority: mid.
Applications are handled by Amazon. Apply on Amazon

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

Product MarketingAccount Based MarketingLead GenerationLifecycle MarketingGo To Market Strategy

Also common in marketing jobs at this level

SQL AI agents AWS Generative AI Python Machine learning

Pay

Typical marketing job: $146k

This posting doesn't list pay. Use the typical marketing figure when pay comes up. See marketing jobs

Questions you could be asked

Tell me about a project where product marketing was part of your work. What did you do?
Tell me about a project where account based marketing was part of your work. What did you do?
Tell me about a project where lead generation was part of your work. What did you do?
Tell me about a project where lifecycle marketing was part of your work. What did you do?
Tell me about a project where go to market strategy was part of your work. What did you do?

Adapt your resume

List these exact terms on your resume: Product Marketing, Account Based Marketing, Lead Generation, Lifecycle Marketing, and Go To Market Strategy. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.

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