Brand Director (Beauty Care)

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Job Description

P&G was founded over 180 years ago as a simple soap and candle company. Today, we're the world’s largest consumer goods company and home to iconic, trusted brands that make life a little bit easier in small but meaningful ways. We've spanned three centuries thanks to three simple ideas: leadership, innovation and citizenship. The insight, innovation and passion of hardworking teams have helped us grow into a global company that is governed responsibly and ethically, that is open and visible, and that supports good causes and protects the environment. This is a place where you can be proud to work and do something that matters.

Dedication from Us: You'll be at the core of breakthrough innovations, be given exciting assignments, lead initiatives, and take ownership and responsibility, in creative workspaces where new insights thrive. All the while, you'll receive outstanding training to help you become a leader in your field. It is not just about what you'll do, but how you'll feel: encouraged, valued, purposeful, challenged, heard, and inspired.

What we Offer: Continuous mentorship – you will collaborate with peers and receive both formal training as well as day-to-day mentoring from your manager dynamic and encouraging work environment– employees are at the centre, we value every individual and support initiative, promoting agility and work/life balance.

We are seeking an elite digital, creative, and brand leader to head the Social & Talkability Ecosystem for our beauty portfolio in India. This role is the strategic and creative heartbeat of our portfolio’s cultural relevance—responsible for blending classic brand management discipline with breakthrough, platform-native ideas to drive organic, earned-first "talkability". The ideal candidate is a seasoned brand manager and creative architect who can manage complex agency rosters, spark big ideas, and oversee a high-velocity content engine operating at massive scale.

Core Competencies & Profile

1. Brand Management & "Big Social Idea" Curation

o Blends classic brand building (positioning, equity, consumer insights) with breakthrough, platform-native ideation.

o Acts as the rigorous creative filter to ensure big social ideas are commercially sound and strategically anchored to brand equity.

2. Agency & Ecosystem Orchestration

o Unifies multi-agency rosters (creative, PR, performance, influencer) and leads high-velocity ideation war rooms to execute a cohesive vision.

3. Cultural Velocity & Beauty Acumen

o Translates Indian market nuances, diverse regional aesthetics, consumer behavior, and regulatory compliance (ASCI) into culturally resonant campaigns.

4. Creator Economy & Commerce Integration

o Scales multi-tiered creator architectures (from macro-icons to micro-communities) and converts social engagement into quick-commerce and D2C lift.

5. Social Intelligence & Cross-Functional Leadership

o Leverages advanced listening tech (SOV, sentiment) and collaborates seamlessly with brand marketing, R&D, and e-commerce.

6. High-Volume Scale Operations

o Oversees hyper-complex, always-on content operations capable of sustaining massive publishing velocity (up to 1 content piece per minute) without diluting brand equity.

Job Qualifications

• Experience Level: Min. 7-8+ years in brand management, digital marketing, social ecosystems, and creator strategy at scale. People Management experience must.
• Industry Background: Deep domain experience in Beauty & Personal Care, with a thorough understanding of the Indian consumer landscape.
• Proven Track Record: Demonstrated success in leading high-visibility, culturally resonant campaigns that drove massive organic "talkability," earned media value (EMV), and measurable business impact.
• Agency & Team Leadership: Extensive experience managing large internal teams and orchestrating complex multi-agency ecosystems.
• Scale Operations Experience: Track record of managing high-frequency, always-on digital content engines and high-volume publishing schedules across major social platforms.

About Us

We produce globally recognized brands, and we grow the best business leaders in the industry. With a portfolio of trusted brands as diverse as ours, it is paramount our leaders can lead with courage the vast array of brands, categories, and functions. We serve consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ariel®, Gillette®, Head & Shoulders®, Herbal Essences®, Oral-B®, Pampers®, Pantene®, Tampax® and more. Our community includes operations in approximately 70 countries worldwide.

Visit http://www.pg.com to know more.

We are an equal-opportunity employer and value diversity at our company. We do not discriminate against individuals based on race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, HIV/AIDS status, or any other legally protected factor.

At P&G, the hiring journey is personalized every step of the way, thereby ensuring equal opportunities for all, with a strong foundation of Ethics & Corporate Responsibility guiding everything we do.

All the available job opportunities are posted either on our website - pgcareers.com, or on our official social media pages, for the convenience of prospective candidates, and do not require them to pay any kind of fees towards their application.”

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