Brand Home Guide
Diageo is hiring a Brand Home Guide. It pays £30k a year and Level rates it ; you can apply on Diageo.
Level's read on this job
- On Level's scale, this role is Little AI ●○○○: aI is not part of the work.
- Level lists 264 other open roles at Diageo.
- The role was posted in the last few days.
AI in this role
Job Description :
Brand Home Guide
Lagavulin Visitor Centre
Permanent, full time
Salary: base of £29870/annum, pension scheme, product allowance, annual bonus, 34 days of holiday and many more
About us:
With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations.
Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other.
Join us and play your part in making life’s moments mean a little more.
About the Function:
Our Scotland Brand Homes bring our iconic whisky brands to life through immersive storytelling, world-class hospitality and unforgettable visitor experiences.
Whether welcoming visitors to one of our renowned distilleries or guiding them through the story of our brands, our teams inspire people from around the world to discover the craft, heritage and character behind Scotch whisky.
About the Team:
You'll join a passionate team dedicated to creating memorable experiences for every visitor. Together, you'll combine exceptional hospitality, engaging storytelling and premium service to ensure every guest leaves with a lasting connection to our brands.
About the Role:
As a Brand Home Guide, you'll be the face of one of our iconic visitor experiences. You'll welcome guests from around the world, deliver engaging tours and tastings, and create memorable experiences through exceptional customer service, storytelling and genuine passion for our brands.
Role Responsibilities:
- Deliver engaging guided tours and tasting experiences that bring our brands, heritage and whisky-making process to life.
- Welcome visitors with exceptional customer service while supporting ticket sales and promoting the full Brand Home experience.
- Provide outstanding service across retail and food & beverage, including merchandising, replenishment and product recommendations.
- Support the planning and delivery of special events and visitor experiences throughout the year.
- Act as a passionate ambassador for Diageo and our brands, creating memorable experiences for every visitor.
- Work collaboratively across the Brand Home to maintain exceptional operational and customer service standards.
This is a fantastic opportunity to build a career in tourism, hospitality and premium experiences. You'll receive comprehensive training, develop your whisky knowledge and become part of a team delivering world-class visitor experiences at one of Scotland's most iconic destinations.
Experience / Skills Required:
This could be the right opportunity for you if you have:
- A passion for delivering exceptional customer service within hospitality, tourism, retail or another customer-facing environment.
- A friendly, engaging and confident communication style with a genuine enthusiasm for meeting people from around the world.
- A customer-first mindset with the ability to create memorable and personalised experiences.
- A positive, resilient and collaborative approach, with the ability to work effectively as part of a team.
- Flexibility to work evenings, weekends and public holidays as required.
Previous experience leading tours or knowledge of Scotch whisky would be beneficial but isn't essential. We'll provide all the training you need to become a knowledgeable ambassador for our brands.
Flexible Working Statement:
Flexibility is key to our success. Talk to us about what flexibility means to you, so that you're supported to manage your wellbeing and balance your priorities from day one.
Rewards & Benefits Statement:
We recognise and value performance, offering our people a highly competitive Rewards and Benefits package including:
- Competitive salary
- Annual bonus
- Product allowance
- Contributory pension scheme
- Share purchase scheme
- Generous holiday allowance
- Career development opportunities within a global organisation
Diversity Statement:
Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible.
We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team.
Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more.
Ready to bring your best? This could be your opportunity.
If you require a reasonable adjustment, please ensure that you assemble this information when you submit your application.
Recruitment Scam Warning:
Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.
Worker Type :
RegularPrimary Location:
Lagavulin Visitors CentreAdditional Locations :
Job Posting Start Date :
2026-10-22How we rate this
Brand Home Guide at Diageo rates 38 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.
Little AI. AI is not part of the work.
- ●●●● Builds AI80 to 100
- ●●●○ Works on AI60 to 79
- ●●○○ Uses AI40 to 59
- ●○○○ Little AI0 to 39
Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.
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