Senior Product Marketing Management Fraud

Who we are

Worldline helps businesses of all shapes and sizes to accelerate their growth journey - quickly, simply, and securely. We are the innovators at the heart of the payments technology industry, shaping how the world pays and gets paid. Our technology powers the growth of millions of businesses across 5 continents. And just as we help our customers accelerate their business, we are committed to helping our people accelerate their careers. Together, we shape the evolution.

Get To Know Us

The opportunity

We are looking for a Senior Product Marketing Manager to own the marketing vision and execution for our Fraud offering. You will be a key senior voice in a small, high-impact team, working side by side with Product Management, Sales, Pre-sales and Regulatory experts.

The role combines two sides. You will set the direction: define where Fraud marketing is going, understand the competition and turn that vision into a funded, measurable marketing plan. You will also deliver: run the events, webinars, content, campaigns, partnerships and sales tools that bring that plan to life. We expect a senior professional who is equally comfortable presenting a strategy to leadership and getting a case study over the line.

Day-to-day responsibilities

Vision, competition and marketing plan

• Marketing vision. Define the multi-year marketing vision and narrative for Fraud, aligned with the product roadmap and commercial ambitions, and show how it fits within the wider Cybertrust portfolio.
• Positioning and messaging. Craft value propositions for each stakeholder. Contribute to packaging for Tier-1 banks, regional institutions and fintechs.
• Competitive analysis. Continuously monitor fraud and scam-prevention vendors, consortium and data-sharing players, and new AI-native entrants. Produce battlecards, objection-handling guides and win/loss insights, and make clear recommendations on where to differentiate.
• Market and regulatory anticipation. Track fraud trends (authorised push payment fraud, scams, instant payments fraud, AI-driven threats) and regulation (PSD3 / PSR, Instant Payments Regulation, DORA) and turn them into messaging and campaign themes.
• Annual marketing plan and budget. Translate the vision into a prioritised plan: target segments and personas, campaign and event calendar, expected pipeline impact and KPIs. Make budget trade-offs between events, content, partnerships and digital, and track return on investment.

Hands-on execution, with a focus on Fraud

• Events and user clubs. Select and prioritise industry events and sponsorships, run stands and manage speaking slots, follow up on leads, and organise the appropriate user club and customer events.
• Webinars. Frame topics, secure customer and partner speakers, promote, host and follow up on webinars, including those co-run with industry media.
• Content and collaterals. Create and maintain Fraud content like: customer case studies and testimonials (written and video), brochures, solution briefs, articles... Keep a single source of truth for all Fraud assets.
• Digital campaigns. Plan and run LinkedIn and email campaigns, including recurring seasonal fraud-awareness campaigns and launch campaigns for new offers and pricing. In collaboration and alignment with Worldline Central Marketing team.
• Partnerships, associations and analysts. Manage relationships with industry associations and alliances, co-branded research with analyst and media partners and analyst briefings.
• Thought leadership and awards. Author white papers, scam and fraud reports and executive points of view, support speakers, and manage industry award applications.
• Sales enablement. Keep all Fraud sales materials current, build pitch decks and business-case tools, enable material to train Sales and Pre-sales on the offer, the competition and the value story.
• Measurement. Track the performance of campaigns, events and content, report results and adjust the plan accordingly.

Who are we looking for

Essential

• At least 4 years of experience in product marketing, solution marketing or product strategy in B2B fintech, payments, banking software or cybersecurity, including experience at senior level.
• Fraud experience. At least 4 years of hands-on experience in fraud prevention or financial crime, for example at a fraud or payments vendor, a bank, a PSP or a consultancy. You understand transaction monitoring, risk scoring, scam and APP fraud, and how fraud teams buy and operate.
• A track record of building a marketing strategy and turning it into an annual plan, with ownership of a budget and clear KPIs.
• Strong competitive and market analysis skills, with the ability to convert findings into positioning and sales tools.
• Proven delivery across events, webinars, content and campaigns, with credibility as an author of fraud-related content.
• Ability and experience to use LLM tools in your daily work to improve you personal productivity
• Excellent English, written and spoken, and the ability to simplify complex topics into clear executive messages.
• Autonomy, ownership and the ability to prioritise several workstreams in a matrix organisation.

Nice to have

• Familiarity with AI and machine-learning-based fraud detection and the ability to explain it credibly to buyers.
• Knowledge of European payment regulation (PSD3 / PSR, Instant Payments Regulation, Verification of Payee, DORA).
• Existing relationships with analysts, industry media or anti-fraud associations.
• French or another European language.

Perks & Benefits

Shape the evolution

We are on an exciting journey towards the next frontiers of payments technology, and we look for big thinkers, people with passion, can-do attitude and a hunger to learn and grow. Here you'll work with ambitious colleagues from around the world, take on unique challenges as a team, and make a real impact on the society. With an empowering culture, strong technology and extensive training opportunities, we help you accelerate your career - wherever you decide to go. Join our global team of 18,000 innovators and shape a tomorrow that is yours to own. 

Learn more about life at Worldline at jobs.worldline.com

We are proud to be an Equal Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, gender expression, age, status as an individual with a disability, or any applicable legally protected characteristics.

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