Business Development Manager

Position Summary

The Sports Medicine Business Unit at Smith & Nephew is a high-growth franchise with diverse expansion potential. We are seeking a visionary Business Development Manager to spearhead market growth, with a strategic focus on pioneering innovative solutions for sport medicine.

Beyond leading new product launch (NPL), the incumbent will drive procedure expansion by gaining insight into emerging surgical methodologies and positioning existing portfolios into newly identified procedures.

This fast-paced role requires strategic thinking, business model innovation, robust distributor management skill, and agile execution to navigate market complexities, capture untapped opportunities, and accelerate clinical adoption through medical education initiatives.

Key Responsibilities

1. Strategic Market Expansion & NPL (New Product Launch)

• Market Expansion: Responsible for accelerating new product launch by designing agile launch frameworks and collapsing clinical time-to-market for the innovative products.
• Market Shaping: Drive clinical adoption across portfolios by targeting new surgical applications and delivering tailored value propositions to unlock procedure-led growth.
• Agile Execution: Monitor market feedback post-launch to rapidly adapt, pivot, and refine commercial tactical plans, ensuring maximum resilience against competitor movements.

2. Commercial Innovation & Channel Partner Management

• Commercial Innovation: Conceptualize, pilot, and scaling innovative commercial frameworks and alternative go-to-market strategies to drive market penetration.

• Distributor Management: Manage, evaluate, and optimize distributor networks across regions, empowering their sales forces to effectively sell advanced portfolios and risk mitigation.

• Agility in Action: Proactively pivot channel strategies in response to dynamic market shifts and competitor movements.

Qualifications & Requirements

1.Experience & Education

• Minimum of 5+ years of successful sales, marketing, or business development experience within the healthcare, medical device, or pharmaceutical industries.
• Proven track record in Sports Medicine, Orthopedics, or Biologics sectors. Direct sales experience is a plus.
• Bachelor’s degree or above in Life Sciences, Biomedical Engineering, Medicine, or a related business field.

2. Core Competencies & Skills

• Strategic Capability & Business Acumen: Ability to analyze macro market trends, evaluate competitive landscapes, and formulate robust market entry strategies for new product lines.

• Agile Execution: Demonstrated ability to execute plans with speed, adaptability, and resilience in a fast-paced, high-growth environment.
• Language Proficiency: Fluent in English and Mandarin (written and verbal) with exceptional corporate presentation and negotiation skills.
• Stakeholder Management: Proven ability to build strong, collaborative relationships with diverse stakeholders, including HCPs, hospital minitractors, OR person and distributors.

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