CampfireCampaigns & ABM Manager
Campfire is hiring a Campaigns & ABM Manager in San Francisco, United States. Level rates it ; you can apply on Campfire.
Level's read on this job
- Level rates this role Little AI ●○○○: aI is not part of the work.
- The posting mentions HubSpot, Marketo and Salesforce among its tools and skills.
- Level classes it as a senior role.
- Campfire has 50 other open roles on Level.
AI in this role
Design and execute integrated campaigns and account-based marketing programs for an AI-native accounting platform.
About Campfire
Campfire is a next-gen core accounting platform built for modern mid-market finance teams. We’re building the future of ERP by replacing outdated systems and manual accounting processes with an AI-native platform that helps finance teams move faster and operate more efficiently.
About the role
You'll design and run Campfire's integrated campaigns and account-based programs: the coordinated plays across paid, email, web, content, events and sales outreach that move target accounts from unaware to pipeline. You'll own the campaign calendar, the target account program with Sales, and the reporting that shows which plays work.
What you'll do
Build and run the integrated campaign calendar: quarterly themes, launches and always-on programs, each with a clear audience, offer, channel plan and pipeline target.
Own the ABM program end to end: target account selection and tiering with Sales, 1:1, 1:few and 1:many plays, account-level personalization, and orchestration between marketing touches and SDR/AE outreach.
Execute in the marketing automation platform with Marketing Ops: nurtures, workflows, segmentation, landing pages and forms.
Partner with Paid Media on account-targeted advertising and retargeting, with Field and Partner Marketing on event and co-marketing tie-ins, and with Product Marketing on messaging and offers.
Operate the intent and ABM platform, turn account signals into SDR and AE actions, and run a weekly account review with Sales.
Own campaign reporting: engagement, account progression, pipeline sourced and influenced, and the learnings that shape next quarter.
Build repeatable campaign templates and playbooks so the program scales as the team grows.
What you'll bring
5+ years in B2B demand generation or ABM with direct ownership of multi-channel campaigns tied to pipeline goals.
Hands-on experience in a marketing automation platform (HubSpot, Marketo or similar) and a CRM (Salesforce or similar), including segmentation and workflow design.
Experience running ABM alongside Sales; you know how to earn SDR and AE adoption and keep a joint cadence alive.
Familiarity with ABM and intent platforms (6sense, Demandbase, RollWorks or similar) and web personalization tools.
Strong project management; you keep many moving parts on schedule and communicate status without being chased.
Comfort reading campaign and pipeline data and changing plans because of it.
Must have
Experience selling to mid-market and enterprise buying committees.
Copywriting ability for email and landing pages.
Experience running campaigns across regions with EMEA counterparts.
How we rate this
Campaigns & ABM Manager at Campfire rates 10 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.
Little AI. AI is not part of the work.
- ●●●● Builds AI80 to 100
- ●●●○ Works on AI60 to 79
- ●●○○ Uses AI40 to 59
- ●○○○ Little AI0 to 39
Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.
Prepare for this job
Built from this posting and from similar jobs on Level.
Skills and AI tools this role asks for
Questions you could be asked
- Tell me about a project where demand generation was part of your work. What did you do?
- Tell me about a project where abm was part of your work. What did you do?
- Tell me about a project where campaign management was part of your work. What did you do?
- Tell me about a project where marketing automation was part of your work. What did you do?
- Tell me about a project where b2b marketing was part of your work. What did you do?
Adapt your resume
- List these exact terms on your resume: Demand Generation, Abm, Campaign Management, Marketing Automation, and B2b Marketing. An applicant tracking system matches the wording, not the idea.
- Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
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