AmazonConsumer Insights Manager
Amazon is hiring a Consumer Insights Manager in Culver City, United States. It pays $109k-$160k a year and Level rates it ; you can apply on Amazon.
Level's read on this job
- On Level's scale, this role is Works on AI ●●●○: the daily work is on AI products, without building the model.
- The posting mentions AI Tools, LLMs and consumer insights among its tools and skills.
- Level classes it as a senior role.
- Amazon has 20,000+ other open roles on Level.
- Posted within the past week.
AI in this role
Leads end-to-end audience research specializing in AI-powered methods and automated workflows to deliver consumer insights for Prime Video.
Key job responsibilities
• Drive End-to-End Research: Lead research initiatives from problem definition through delivery, increasing the team's total research output through methodological rigor and depth.
• AI-Powered Research & Scalable Infrastructure: Partner with technical teams to scope, pilot, and adopt AI tools and automated workflows that accelerate insights generation.
• Large-Scale Data Analysis: Analyze large-scale behavioral datasets combined with survey and voice of customer data to deliver comprehensive insights.
• Stakeholder Partnership: Work closely with Programming, Marketing, and Product teams to scope research questions, align on methodologies, and translate findings into actionable business recommendations.
• Ad Hoc: Support with rapid-turnaround analyses and the day-to-day delivery on Ad hoc insights requests.
• Insights Communication: Deliver clear, compelling research narratives that connect the "what" with the "so what" and "now what" for stakeholders including senior leadership.
About the team
The US PV Planning and Audience Insights team serves as PV's strategic and analytical backbone, defining our priority audiences and growth objectives while delivering the customer intelligence, rigorous analytics, and AI-powered solutions that enable the organization to achieve them. You'll join a collaborative research team working alongside data scientists, analysts, and product-tech experts to turn data into direction and strategy into action.
Basic qualifications
- 5+ years of professional non-internship marketing experience
- Experience in survey design and datasets
- Knowledge of statistics or other analytical techniques
- Experience with end-to-end project management, or experience in a fast-paced, high-tech company
- Experience in vendor management
- Experience effectively gathering information from multiple data sources
- Uses AI/LLM tools to automate and accelerate research tasks (survey drafting, data cleaning, open-end coding, sentiment/thematic analysis) while maintaining data quality.
Preferred qualifications
- Experience working with large, complex data sets
- Experience analyzing data quantitatively and using customer research, data and metrics to back up assumptions, identifying opportunities, and assessing the efficacy of marketing programs
- Experience in the entertainment industry
- Knowledge of statistical software such as R, Python
- MBA, or Master's degree in BI, finance, engineering, statistics, computer science, mathematics, finance or equivalent quantitative field
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, Culver City - 109,100.00 - 160,000.00 USD annually
USA, NY, New York - 120,000.00 - 179,600.00 USD annually
USA, WA, SEATTLE - 109,100.00 - 160,000.00 USD annually
How we rate this
Consumer Insights Manager at Amazon rates 65 out of 100 for how much of the daily work is AI. That makes it Works on AI (AI Level 3 of 4). The level is about AI in the job, not seniority.
Works on AI. The daily work is on AI products, without building the model.
- ●●●● Builds AI80 to 100
- ●●●○ Works on AI60 to 79
- ●●○○ Uses AI40 to 59
- ●○○○ Little AI0 to 39
Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.
Prepare for this job
Built from this posting and from similar jobs on Level.
Skills and AI tools this role asks for
Questions you could be asked
- Tell me about a project where consumer insights was part of your work. What did you do?
- Tell me about a project where market research was part of your work. What did you do?
- Tell me about a project where survey design was part of your work. What did you do?
- Tell me about a project where data analysis was part of your work. What did you do?
- Walk me through how you've used AI Tools in your day-to-day work.
Adapt your resume
- List these exact terms on your resume: Consumer Insights, Market Research, Survey Design, Data Analysis, and AI Tools. An applicant tracking system matches the wording, not the idea.
- Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
- Show where AI is part of your daily process, not a one-off project. This role expects it to be a running habit.
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