Developer Marketing Manager, Developer Marketing

Amazon is hiring a Developer Marketing Manager, Developer Marketing in Beijing, China. Level rates it ; you can apply on Amazon.

Level's read on this job

Level rates this marketing role Little AI ●○○○: aI is not part of the work.
The posting mentions Vlog Platforms, Social Media Tools and content creation among its tools and skills.
Level classes it as a mid-level role.
Amazon has 20,000+ other open roles on Level.
Posted within the past week.

AI in this role

Develop and manage developer-focused marketing content, community engagement, and programs for AWS in China.

Vlog PlatformsSocial Media Tools

content-creationcommunity-managementvideo-productiondeveloper-marketing

The AWS China Mainland and Hong Kong (CMHK) Marketing team is looking for a Developer Marketing Manager who is equal parts content creator and community connector. You will be the person behind the camera, at the keyboard, and in the comments — producing developer-facing content that cuts through the noise on platforms where developers actually spend their time.

You will create and publish across formats — vlogs, technical blogs, short-form videos, social posts — with the creative instinct to make developers stop scrolling. If you've built your own following, run a personal tech channel, or know what it takes to grow an audience from scratch, this role is for you.

Beyond content, you will engage with third-party developer communities — tech media with community reach (CSDN, InfoQ, GeekPark), and influencer-led technical groups — to expand AWS's organic presence in the developer ecosystem. You will also work cross-functionally with product marketing, tech teams, PR, and business teams to align your content and community efforts with broader GTM goals.

Key job responsibilities
• Create and publish high-quality developer-facing content across social platforms: vlogs, technical blogs, demo videos, short-form videos, and social posts — with a consistent voice that resonates with developers and builders.
• Bring creative, thumb-stopping ideas to content and program design — you know what makes a developer click, watch, share, and come back.
• Build and maintain relationships with 3P developer communities — community-oriented tech media, influencer-owned technical groups, and open-source organizations — to amplify AWS's reach where developers already gather.
• Collaborate with product marketing, field marketing, tech teams, PR, and business teams to ensure content and community efforts ladder up to broader GTM goals.
• Support the planning and execution of developer programs — hackathons, workshops, competitions — with a focus on content capture and post-event storytelling.
• Track content performance, audience growth, and engagement metrics to continuously iterate on what works.

Basic qualifications

- 4+ years of professional non-internship marketing experience
- A strong portfolio of self-produced content — blogs, videos, vlogs, or social posts — that demonstrates the ability to engage a technical audience. Personal influencer or creator experience is a strong plus.
- Creative instinct: able to come up with ideas that grab developer attention in a crowded feed — unexpected formats, compelling hooks, culturally relevant angles.
- Comfortable working cross-functionally with marketing, tech, and business teams in a fast-paced environment.
- Strong written and verbal communication in both Chinese and English.
- Experience with cloud computing technologies, especially AI/ML services.

Preferred qualifications

- Experience in digital marketing and content production timelines and process
- Experience as a content creator, tech influencer, or community leader with a demonstrable online presence.
- Proficiency with video editing tools, social media analytics, and content management workflows.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

How we rate this

Developer Marketing Manager, Developer Marketing at Amazon rates 0 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Key facts

Developer Marketing Manager, Developer Marketing is an open job at Amazon.
Level rates this role AI Level 1 of 4: Little AI.
The role is based in CN, 13, Beijing.
The job was posted on November 9, 2026.
Seniority: mid.
Applications are handled by Amazon. Apply on Amazon

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

Content CreationCommunity ManagementVideo ProductionDeveloper MarketingVlog PlatformsSocial Media Tools

Also common in marketing jobs at this level

SQL AI agents Generative AI Python LLM Machine learning

Pay

Typical marketing job: $148k

This posting doesn't list pay. Use the typical marketing figure when pay comes up. See marketing jobs

Questions you could be asked

Tell me about a project where content creation was part of your work. What did you do?
Tell me about a project where community management was part of your work. What did you do?
Tell me about a project where video production was part of your work. What did you do?
Tell me about a project where developer marketing was part of your work. What did you do?
Walk me through how you've used Vlog Platforms in your day-to-day work.

Adapt your resume

List these exact terms on your resume: Content Creation, Community Management, Video Production, Developer Marketing, and Vlog Platforms. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.

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