Digital Analytics Lead

Digital Analytics Lead will be responsible for driving optimal channels performance through his/her expertise in analytics, testing, and optimization. The ideal candidate will have a background in Adobe Platforms, specifically Adobe Analytics, Adobe Tag manager and Adobe Target

Position requires excellent communication skills, problem solving and data driven approach, an orientation to detail and process, ability to work and maintain composure under tight deadlines, advanced expertise in digital web analytics and reporting, as well as knowledge about digital marketing principles and best practices.

This position also demands ability to work collaboratively in multi-functional teams and cross-teams.

Key Responsibilities:

• Use of advanced analytics tools, with a primary focus on Adobe Analytics, to gather insights into user behaviour, channels performance, and key metrics.
• Help to define and implement A/B and multivariate testing initiatives to optimize and enhance overall user experience.
• Collaborate with cross-functional teams to identify and prioritize opportunities for performance improvement based on data analysis of website/app/onboarding processes.
• Provide training and guidance to team members on analytics, testing, and optimization techniques, fostering a culture of continuous improvement.
• Manage the existing analytics resources and the relationships with the digital channels team.

Required skills and experience

• Proven experience in digital performance optimization, analytics, and testing;
• In-depth knowledge of Adobe Platforms, particularly Adobe Analytics and Adobe Target;
• In-depth knowledge of JavaScript, CSS and HTM;
• Strong analytical skills with the ability to interpret complex data sets and derive actionable insights;
• Solid understanding of website architecture, performance metrics, and best practices for use the data analytics for the marketing acquisition.
• Excellent communication and collaboration skills to work effectively with cross-functional teams;
• Proactive problem-solving mindset and the ability to thrive in a fast-paced, dynamic environment.

Contract offer:

Working conditions: Permanent employment contract

Working hours: Full time (37 hours per week)

Applicable Collective Labour Agreement: National Collective Labour Agreement for employees in the credit sector (NCLA)

Location: Milan (hybrid)

Starting annual base salary: 49.000€

Variable remuneration: in line with the applicable remuneration policies (with a target based on the role, outcomes linked to the Group, Business line/function and individual performance)

Our compensation approach is built on objective, gender-neutral criteria aligned with the role’s core requirements. That said, we believe talent goes beyond any framework: your total reward package will be tailored to reflect your unique experience, skills, and potential, ensuring we fully recognize the value you bring.

The benefits of joining ING

In addition to being a part of a great team, working in a fun and innovative environment, we offer:

• Flexible Smart Working
• Competitive base salaries and performance-based bonuses
• Meal vouchers and corporate restaurant and bar
• Health insurance and Accident insurance
• Pension fund and welfare plan
• Diverse cultures & Innovative mindsets
• International Environnent and Talent Program
• Commitment to sustainability
• Lots of training development opportunities to help you grow
• Lots of moments dedicated to physical and mental well-being
• A special day off when it is your birthday: we call it #doyourbirthday!
• And of course, we can’t forget free water & coffee at the office!

About ING

ING offers many opportunities to build a diverse and rewarding career. You will be joining an international innovative digital bank, the first in Italy to adopt a fully flexible smart working model, and you will be working in a stimulating environment where you can grow both as an individual and as a professional. Our purpose - empowering people to stay a step ahead in life and in business - represents our belief in people’s potential. We don’t judge, coach or to tell people how to live their lives. We empower people and businesses to realize their own vision for a better future.
#doyourthing is our brand direction with us each and every day. It is how we articulate our purpose and our promise to make banking frictionless to the world.
‘do your thing’ is about people being free to live the life they want to live, knowing that they will make their world a little better for it.
Do you think you are "a step ahead"? Apply now!

Our Commitment

Diversity is a fundamental element of our corporate culture, and we are fully committed to creating a safe and inclusive environment, based on mutual respect and the value of diversity, offering equal job opportunities to all qualified candidates.

Job Application Safety Reminder ⚠️

We’re seeing an increase in fraudulent job offers. To protect yourself, please follow these key guidelines when applying for roles at ING:

· Apply only via official ING platforms: ING uses Workday as its internal recruitment system. Applications should be submitted only via our official career site.

· Check the sender’s email carefully: legitimate communication will always come from: @ing.com and/or @myworkday.com

· No payments or banking details will ever be requested. If someone asks for this information, it’s a scam.

If you suspect suspicious activity, report it immediately. Your safety matters to us.