Director of Product Marketing, AI

Who is Sonar?

Sonar enables organizations to ship agentic code with confidence. Code creation is abundant, but confidence is scarce. Our core platform, SonarQube, verifies over 750 billion lines of code every day, delivering agentic verification and governance for all code. Trusted by more than 7 million developers and 75% of the Fortune 100, including teams at Nvidia, ServiceNow, Booking.com, Goldman Sachs, AstraZeneca, and Ford Motor Company, Sonar enables organizations to reduce outages, improve security, and lower the cost and risk of agentic software development.

Founded in Geneva and now headquartered in Austin, Texas, Sonar has a global team working across offices and hubs, including Silicon Valley, London, Bochum, Barcelona, Singapore, Tokyo, and the Washington, D.C. area. At Sonar, we’re enabling enterprises to build agentic software factories that can move quickly while maintaining the control, consistency and evidence required to ship with confidence. 

Position description

As Director of Product Marketing, you will lead Sonar's narrative for the era of agentic software development. You will define how the world's largest engineering organizations adopt AI coding tools, agents, and LLMs with confidence, knowing the code these tools produce is secure, reliable, and maintainable.

This is a hands-on, externally facing role. You will stand in front of customers and technical audiences to make Sonar's story land, and you will make our sales team the most confident and well-equipped team in the market. Your work will directly shape how enterprises think about code quality and security as AI changes how software gets built.

What you will do

• Define and evangelize: Own the positioning and messaging hierarchy for the Sonar platform, grounded in customer outcomes rather than feature lists, and carry that narrative across every stage of the customer journey.

• Shape the AI narrative: Build Sonar's point of view on the AC/DC (agentic SDLC), including AI coding tools, coding agents, and LLM-generated code, based on hands-on use of tools like Claude Code, Cursor, GitHub Copilot, and Windsurf.

• Present to customers and the market: Deliver compelling presentations directly to customers and prospects, and represent Sonar on stage at major AI coding and developer events as a recognized voice in the space.

• Energize sales: Build and deliver enablement content and positioning that does more than inform the sales team. It should get them genuinely excited and confident to sell in AI-driven deals.

• Orchestrate cross-functionally: Act as the connective link between Product, Engineering, Sales, Demand Gen, Customer Success, PR, and Analyst Relations to keep go-to-market aligned.

• Track the market: Maintain a sharp view of the competitive landscape across DevOps, AppSec, and AI tools, and turn that into input for product and sales strategy.

• Build analyst and PR relationships: Partner with communications on analyst briefings (Gartner, Forrester) and media relationships that reinforce Sonar's leadership in code quality and security.

Experience and qualifications

The ideal candidate will: 

• Proven leadership: 10+ years in Product Marketing within DevOps, AppSec, or Enterprise Software, including 2+ years at Principal level or higher. Experience working closely with developers is a strong plus.

• Technical depth: Engineering degree or equivalent technical background preferred, with real understanding of the SDLC, CI/CD pipelines, and modern AI-native development.

• Hands-on agentic AI experience: Regular, current use of agentic coding tools (Claude Code, Cursor, GitHub Copilot, Windsurf, or similar) and a clear, informed point of view on how AI agents are changing software engineering. This is not theoretical knowledge, it is practiced.

• Public and customer-facing presence: A track record of delivering strong presentations directly to customers and speaking at AI coding or developer conferences. You are comfortable being the face of the product in front of a room.

• Sales enablement that lands: Experience building enablement programs that get sales teams excited to sell, not just trained on talking points.

• Strategic storytelling: Ability to connect technical detail to business value for both developers and executive buyers.

• Analyst relations: Experience engaging industry analysts and participating in major research evaluations (Gartner Magic Quadrant, Forrester Wave).

• Communication mastery: Excellent written and verbal communication, with the ability to simplify complex ideas for any audience.

In-office culture

We're intentional about this. We believe the best teams are built in the room together. Three anchor days — Mondays, Tuesdays, and Thursdays — create the collaboration rhythm that makes a hub office worth having. 

Candidates need to be genuinely based in the location the role is posted  — if that's not where you are today, we're happy to support relocation for the right person.

We value diversity, equity, and inclusion

At Sonar, we believe that our diversity is our strength. We are a global company that values and respects different backgrounds, perspectives, and cultures. We are committed to fostering a diverse and inclusive work environment where everyone feels valued and empowered to contribute their best. We are proud to be an equal opportunity employer and welcome all qualified applicants, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

If you need any accommodation, please reach out to us at hiring@sonarsource.com. 

All offers of employment at Sonar are contingent upon the results of a comprehensive background check and reference verification conducted before the start date. 

Applications that are submitted through agencies or third party recruiters will not be considered.