Global Marketing Manager, LEGO® NINJAGO

Job Description

Just imagine shaping the next chapter of LEGO® NINJAGO through global marketing, portfolio choices and consumer insight. Then make it real.

About the role

As our Global Marketing Manager, LEGO NINJAGO, you'll help drive the long-term growth of one of our most successful homegrown entertainment franchises. You'll shape global marketing strategies that support commercial performance and consumer engagement. You'll also steer portfolio strategy, manage performance and course corrections, and contribute to packaging and communication development.

Required Qualifications

· Tracked commercial performance and used data and consumer insights to shape portfolio, assortment and business decisions within a global consumer-facing brand or FMCG environment.

· Developed business cases for product, portfolio or packaging decisions, balancing consumer, creative and commercial considerations.

· Shaped global brand marketing and go-to-market strategies that increased consumer engagement and supported commercial performance.

· Gathered audience, consumer and market insights and used them to influence innovation pipelines and assortment decisions.

· Delivered marketing campaigns or activations in partnership with design, creative and commercial teams, navigating complex stakeholder needs across a global matrix organisation.

What you'll build

· Shape global portfolio and assortment strategies that support the long-term direction of LEGO NINJAGO.

· Manage commercial performance and turn results into clear recommendations and course corrections.

· Develop global go-to-market plans and support markets with global selling-in and customer meetings.

· Guide packaging and communication development, connecting consumer relevance with creative and commercial priorities.

· Bring audience and market insights into decisions that influence the future innovation pipeline.

If you've worked in a role where you've tracked commercial performance while running marketing campaigns and activations across multiple functions, you'll feel at home here. What matters most is connecting consumer, creative and commercial perspectives and turning them into clear decisions.

Life on the team

You'll join our Product Marketing Development team, working across the wider LEGO NINJAGO ecosystem. You'll have opportunities to learn beyond your immediate scope and contribute to future strategies and pipelines. Kindness, trust, honesty and collaboration shape how we work. You'll bring ownership, accountability and a strategic outlook while building relationships across a complex stakeholder landscape. Our hybrid rhythm brings the team together in the office three days a week.

What success looks like

You'll become an active part of the LEGO NINJAGO team while taking ownership of projects and performance updates. Looking ahead, you'll help land the 2028 go-to-market strategy, support packaging and business case development, and help shape the 2029 assortment strategy. You'll work closely with the Head of Franchise, Marketing Lead and wider team, alongside Design, Integrated Marketing, commercial finance and market partners.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Your workplace: Your workplace will be the office, store or factory specified in this advert.

Hybrid Working: Our hybrid work model, Best of Both offers you the option of flexibility to work from home up to two days per week. Your People Leader will discuss the principles of the model, including how this option applies to your role and team.

Learn more about our benefits, culture and workplace experience here

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.