Skip to content

Entain

Head of Design

Entain is hiring a Head of Design in London, United Kingdom. Level rates it ; you can apply on Entain.

Level's read on this job

  • Uses AI ●●○○ is how Level rates this role: an ordinary role that requires AI tools.
  • Tools and skills the posting cites include design leadership, creative direction and brand strategy.
  • Level classifies it as an executive role.
  • Level lists 288 other open roles at Entain.
  • The role was posted in the last few days.

AI in this role

Lead the in-house design team, championing AI tools to enhance creative speed, insight, and quality across multi-brand campaigns.

design-leadershipcreative-directionbrand-strategymotion-designai-adoption

There's nothing like a career at Entain. We're a leading, global sports betting and gaming company and we're upping the excitement and increasing player safety. We're a FTSE company with iconic brands including Ladbrokes, Coral, BetMGM, Eurobet and bwin, and we have an energy that drives us to perform at the height of our potential. Whether you're an engineer, marketer or retail specialist, a career here is a complete game changer.

Entain Creative is an in-house creative agency responsible for bringing communications and marketing briefs to life, creating and producing innovative content that increases business performance across Entain brands. We deliver campaigns spanning multiple media touchpoints, including CRM, performance marketing, TV, OOH and social.

This is an exciting opportunity to join a growing in-house agency environment where you'll have the chance to influence creative standards, work on high-profile campaigns and help shape how moving image storytelling is delivered across the business. It represents a unique opportunity to shape creative excellence, embed emerging technologies, and influence how customers engage with our brands worldwide.

The Head of Design will play a pivotal leadership role within our in-house agency, driving creative standards, innovation, and performance. The Head of Design will lead a multi-disciplinary team delivering high-impact integrated campaigns operating across all our UK based brands. The Head of Design will work to ensure the team operates at pace while maintaining creative integrity. The role requires strong leadership, strategic thinking, and the ability to translate insight into award-winning design across multiple touchpoints.

The Head of Design will:

  • Set the creative vision and act as brand guardian across all design outputs
  • Lead and inspire a team of design leaders, driving high standards across static and motion
  • Champion AI adoption, embedding tools that enhance creative speed, insight, and quality
  • Deliver strategically grounded design concepts from ideation through to execution
  • Partner with stakeholders to elevate creative output and drive measurable business impact
  • Implement best practice processes to scale design delivery across multiple brands

The Head of Design will bring:

  • Proven experience leading large design teams across multiple brands
  • A strong portfolio showcasing impactful, integrated creative work
  • A genuine, demonstrable curiosity about AI and its role in design, not as a gimmick, but as a tool that can unlock better, faster and more ambitious creative work
  • Expert knowledge of design principles, including typography, motion, and digital execution

Benefits include

  • Generous group bonus scheme
  • Hybrid working – 2 days in the office
  • Private medical insurance
  • Pension scheme – matched to 6%
  • Additional "It's Your Game" day off to use at either Christmas or New Year
  • Entain & Enhance days – 2 paid days off to focus on your professional or personal development
  • Share save scheme

We're an equal opportunities employer. We welcome applications from everyone and we do not discriminate based on age, disability, gender or gender reassignment, pregnancy or maternity, race, religion or belief, sexual orientation, marriage/civil partnership, or any other basis.

We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate, ensuring ethical and compliant hiring practices globally.

If this sounds like a role you would be interested in knowing more about please apply with your CV and Portfolio.

Should you need any adjustments or accommodations to the recruitment process, at either application or interview, please contact us.

#LI-Hybrid

#LI-JO1

This is a hybrid remote/in-office role.

How we rate this

Head of Design at Entain rates 45 out of 100 for how much of the daily work is AI. That makes it Uses AI (AI Level 2 of 4). The level is about AI in the job, not seniority.

Classification

Uses AI. An ordinary role that requires AI tools.

  1. ●●●● Builds AI80 to 100
  2. ●●●○ Works on AI60 to 79
  3. ●●○○ Uses AI40 to 59
  4. ●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

Design LeadershipCreative DirectionBrand StrategyMotion DesignAI Adoption

Questions you could be asked

  1. Tell me about a project where design leadership was part of your work. What did you do?
  2. Tell me about a project where creative direction was part of your work. What did you do?
  3. Tell me about a project where brand strategy was part of your work. What did you do?
  4. Tell me about a project where motion design was part of your work. What did you do?
  5. Tell me about a project where ai adoption was part of your work. What did you do?

Adapt your resume

  • List these exact terms on your resume: Design Leadership, Creative Direction, Brand Strategy, Motion Design, and AI Adoption. An applicant tracking system matches the wording, not the idea.
  • Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
  • Put the AI tool in a bullet point about what you did, not just in a skills list. This role treats it as a required part of the job.

Get your CV reviewed before you apply

Send your CV and the role you want next. Your review arrives by email within 3 days.

Get new AI jobs (Uses AI ●●○○ or higher) by email

One email a week, each job rated for how much AI is in the work. No recruiter spam, unsubscribe in one click.

Free.

Similar roles

Other roles that use AI, at other companies.

What kind of AI work fits you?

Answer 12 practical questions in about three minutes. Get a simple profile, the work it points to, and live roles to explore next.

Find my next step

More jobs at Entain

Related searches

Same AI level

Jobs by city