Influencer and Community Brand Manager

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Job Description

Passionate about growing brands through creators, culture, and conversation? Join us as we take this capability to the next level at P&G.

We’re building a new Influencer & Community team within our Brand organisation — and you’ll be at the heart of it, playing a central role in how our brands come to life through creator partnerships, relevant content and real consumer conversations across Portugal.

Overview of the role:

As Influencer & Community Manager you’ll own end-to-end influencer partnerships, strategy and execution — from insight generation and talent selection to content delivery and performance optimisation — driving brand relevance, trust, and measurable impact across P&G’s portfolio.

Alongside this, you will also ensure these creator-led moments continue to live beyond campaigns, contributing to ongoing conversation, advocacy, and community engagement across platforms like TikTok, Instagram, YouTube, and Reddit.

Working closely with Brand, Media, and PR teams, you’ll bring global strategies to life in a way that is locally relevant, culturally sharp, and built to perform. You’ll also help shape how we use cutting-edge tools and AI to unlock the next generation of brand building.

This is a hands-on role for someone who understands creator culture, platform dynamics and how to turn content and conversation into growth.

What You’ll Do

Influencer & Creator Strategy & Execution

• Lead locally relevant execution of influencer, KOL, and expert strategies, in line with regional guidance

• Identify, vet and onboard creators across tiers (micro, macro, celebrity, experts)

• Build and manage relationships with creators, agents, and talent partners

• Own campaign delivery end-to-end: briefing, content, rollout, budget management with ROI focus, performance analysis and optimisation
  

Community Engagement & Advocacy

• Engage with audiences across key platforms, bringing campaigns to life through real-time conversation and turn creator content into ongoing engagement and advocacy

• Monitor sentiment, manage risks and escalate issues where required

• Develop and maintain community guidelines, response frameworks, and escalation protocols

• Drive UGC and advocacy programmes, encouraging participation and amplifying consumer voices
  

Content & Social Ecosystem Integration

• Collaborate with Brand and Creative teams to shape social-first content strategies and calendars, ensuring influencer, UGC, and brand content work together as a connected ecosystem

• Identify high-performing content for cross-channel amplification (organic + paid)

• Contribute to development of authentic, platform-native content formats and support creation of low-fi, socially native reactive content where needed
  

Social Listening, Trends & Insights

• Monitor social conversations, trends, and competitor activity

• Leverage social listening and AI tools (e.g., internal tools, platform dashboards) to generate insights

• Translate insights into actionable recommendations for content, creators, and campaigns and share learnings and best practices across local and regional teams
  

Governance, Compliance & Best Practices

• Ensure all content and partnerships align with brand guidelines, platform best practices, and Portugal advertising regulations

• Provide guidance to internal teams and creators on disclosure and compliance standards
  

What we offer you:

• Competitive salary + flexible benefits.

• Employee stock ownership and savings plan with company contributions.

• Health insurance and life insurance.

• 22 vacation days.

• Relocation support if needed.

• Continuous learning and development opportunities.

• Meaningful work from Day 1: The opportunity to work with some of the world’s most recognized consumer brands and help shape how they connect with the next generation of consumers.
• This role is based in our Portugal Head Office in Lisbon.

Job Qualifications

What you’ll bring

• Experience in influencer marketing, creator partnerships, or social media. Exposure to health/beauty, or consumer brands is an advantage

• Portuguese and English mandatory are mandatory.

• Proven record of managing end-to-end influencer campaigns, from briefing through to reporting

• Strong understanding of Portugal creator landscape and platform dynamics

• Ability to connect creator storytelling with broader brand engagement

• Data-driven mindset, with the ability to analyze performance and optimize campaigns

• Experience managing budgets and delivering measurable results (engagement, awareness, conversion)

• Ability to balance strategic thinking with hands-on execution

• Strong communication and collaboration skills in fast-paced, multi-stakeholder environments

• Genuine enthusiasm for the Consumer Goods industry, staying updated on trends and emerging creators, products and brands.

At P&G #weseeequal

We are an equal opportunity employer and value diversity at our company. At P&G we strive to build a culture where everyone feels welcome, included, and able to bring their full selves to work.

We ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process. Please click here if you require an accommodation during the application process. Please make sure to wait to hear back from us regarding your accommodation before proceeding with the online assessment, we thank you in advance for your patience.

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