Manager - HD Growth

UNIQUE POSITION ID:

POSITION TITLE:
Aggregator Revenue Growth: Senior Executive

REPORTING TO:
Manager – Home Delivery Growth, Growth Market

DIVISION:
Home Delivery

DEPARTMENT:
Home Delivery

POSITION GRADE:
B3

CAREER STREAM:
Xx

CAREER LEVEL:
Professional

PURPOSE OF THE ROLE:

Responsible for:

• Execution of HD calendar across aggregators.
• Growing revenue to targets, managing multiple brands and aggregators

SCOPE AND BUDGET MANAGEMENT:

Americana Restaurant Business

5 Brand verticals: KFC- Hardee’s- Pizza Hut- CDR- Growth Segment

1 Country cluster

KEY RESPONSIBILITY AREAS:

OPERATIONAL ACCOUNTABILITIES

Project management responsibilities

• Provide/institutionalize disciplined visibility into the state of the business under your responsibility (i.e. design and send out reporting matrices, scorecards, reports etc.)
• Ensure completion of projects & initiatives to meet KPIs; be relentless and disciplined in engaging stakeholders in technology, finance, revenue management, aggregators and others, to deliver KPIs
• Report & articulate status/progress of respective projects/tasks/responsibilities – in formal/informal settings

Commercial responsibilities

• Identify key drivers of revenue & profitability (transactions, average check, sales mix, order frequency) and ensure these are addressed in the comprehensive growth plan for respective aggregator
• Liaise with Brand, FPA and franchisor teams to ensure buy-in/approvals/DoA for all forecasts & growth plans

Data Analysis

• Be custodian of all performance data for your respective markets
• Analyse trends to identify winning insight on Sales, Promotions, Pack Price etc.
• Create monthly/weekly sales dashboards for your markets

Guest experience responsibilities

• Define targets of key guest experience metrics on aggregators (e.g. store ratings) and closely track them
• Create intervention projects required to address any guest experience deviations and liaise with Brand/HD/CC ops team

WORKING RELATIONSHIPS:

INTERNAL COMMUNICATION

EXTERNAL COMMUNICATION

Brand marketing team

Revenue management/FPA team

HD team & Division/Group leadership

Aggregator management teams & leadership

External marketing agencies & freelancers

Franchisor marketing teams & leadership

QUALIFICATIONS AND EXPERIENCE:

Qualifications:

• Bachelors in Marketing
• Any additional training in analytics and/or excel modelling

Experience:

• 2-5 years’ experience in an e-commerce/agency/multi-retail company, in a revenue/growth driving role

KNOWLEDGE AND SKILLS:

Knowledge:

• A proven track record of new build and major alteration works

Skills:

• Excellent communication and negotiation skills
• Ability to work with people of various disciplines at all levels within an organization

REQUIRED COMPETENCIES

CORE COMPETENCIES

REQUIRED PROFICIENCY LEVEL

E-commerce exposure

High

Sales management/planning

High

Data Management

High

Relationship Management

Intermediate

Web analytics: user journey and conversion funnels

Intermediate

Critical Thinking & Problem Solving

Intermediate

APPROVALS

EMPLOYEE NAME:

SIGNATURE AND DATE:

MANAGER NAME:

VERSION NUMBER:
01/2025