Manager, RGM Strategy & Promo Optimization

Job Description :

About us

With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker anda Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations.

Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other.

Join us and play your part in making life’s moments mean a little more.

About the Function
Sales is where our brands meet the real world.

This team builds the relationships that bring our products to life, partnering closely with customers across markets, channels and occasions to make sure our brands are part of moments that matter.

It’s a dynamic, people-focused environment where curiosity, commercial thinking and strong relationships make the difference. You’ll have the opportunity to grow your network, develop your skills and see the direct impact of your work every day.

Context/Scope:

Using consumer and shopper data and advanced analytics, the RGM Strategy Team closely partners with brand, innovation, finance, commercial, and the regions to influence and support the organization in the development and implementation of the commercial growth agenda with the objective of identifying and capturing the highest value opportunities across categories, brands, and markets.

About this Role

The Manager - RGM Strategy Beer, and Military is a critical role responsible for enabling and delivering the Revenue Growth Management (RGM) for Diageo’s Beer and Military channel for Beer and Spirits. This position partners closely with brand, commercial, finance, and sales leadership teams to drive pricing strategy, analytics, and decision support across the business. You will play an important role in driving sustainable revenue, profit and quality share growth through insights tailored to market-level needs.

Reporting to the RGM Strategy Director, this role plays a key leadership position in translating data and insights into commercial action that drives market share, revenue, and profitability.

Complexity of Role

Possesses understanding of commercial business including sales, distributor and broker management

Collaborates cross-functionally to develop strategic pricing plans and translate into practical initiatives and activities across the commercial organization

Track record of success working cross-functionally in a matrixed organization and developing deep relationships with key collaborators at all levels

Key Responsibilities

• Support the development, execution, and evaluation of consumer and trade pricing strategies through annual and ongoing pricing processes.

• Utilize analytical tools and business intelligence platforms to identify growth opportunities and performance gaps.

• Monitor category and competitive dynamics, translating findings into strategic recommendations.

• Diagnose and react to market performance indicators using syndicated and internal data sources.

• Drive pricing execution initiatives across regions, ensuring alignment with national commercial strategies.

• Tracks pricing execution vs strategy and influences improved execution and strategy revision as needed.

• Approve FOB price adjustments and promotional pricing programs.

• Collaborate with commercial and finance leadership in development of national incentive program to drive key business priorities.

• Deliver accountability for price, mix, and margin performance in partnership with Field Sales teams.

• Support pricing decision-making through analytics, reporting, and performance insights.

• Present insights and recommendations to senior internal and external stakeholders.

• Develop a deep understanding of distributor priorities, market dynamics, and business needs.

• Support and influence a network of Regional RGM Managers across the business.

• Partner with RGM Operations and Capabilities to advise the Tools Required to Automate and Streamline RGM Reporting & Capabilities.

Experience/skills required:

Required

• Bachelor's degree required.

• 5+ years of experience in Data Analytics, Commercial Analytics, Revenue Growth Management, Finance, or related fields.

• Advanced proficiency in Microsoft Excel, PowerPoint, and Power BI.

• Strong ability to derive insights from complex data sets and influence business decisions.

• Excellent communication and stakeholder management skills.

• Demonstrated ability to prioritize, operate with urgency, and manage multiple priorities effectively.

Preferred

• MBA or other postgraduate degree.

• Experience working with commercial planning and reporting platforms such as Nielsen, Anaplan, VIP/iDig, or similar tools.

• Experience within beverage alcohol, consumer packaged goods (CPG), retail, or commercial strategy environments.

Working Requirements

• Hybrid work model based in New York City (3 World Trade Center).

• Ability to support stakeholders across multiple U.S. time zones.

• Approximately 10% travel required.

Working with Us

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.

We recognise and value performance, offering our people a highly competitive Rewards and Benefits package including:

Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible.

We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team.

Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more.

Ready to bring your best? This could be your opportunity.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Recruitment Scam Warning

Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.

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At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others. (Benefits/perks listed may vary depending on the nature of your employment with Diageo and the country where you work.) The salary range displayed is the salary range for the role’s primary location.