Marketing Manager, B2B, Amazon Business

Amazon is hiring a Marketing Manager, B2B, Amazon Business in Tokyo, Japan. Level rates it ; you can apply on Amazon.

Level's read on this job

On Level's scale, this marketing role is Little AI ●○○○: aI is not part of the work.
Tools and skills the posting cites include b2b marketing, customer acquisition and data analysis.
Level classifies it as a mid-level role.
Level lists 20,000+ other open roles at Amazon.

AI in this role

B2B Marketing Manager to drive customer acquisition and feature adoption for Amazon Business with exposure to AI tools.

b2b-marketingcustomer-acquisitiondata-analysis

On September 20th 2017, Amazon.co.jp announced the launch of “Amazon Business”, a new marketplace to meet the procurement needs of businesses of every size – from small business to large multi-national organization, as well as institutional buyers like universities, schools and public offices. “Amazon Business” customers benefit from a range of business-tailored features such as Pay by Invoice, and reporting and analytics to gain visibility into how their business is spending. Business can take advantage of business-exclusive pricing and quantity discounts. All of this is added to the selection, convenience and value customers expect from Amazon.

We are looking for an experienced candidate to develop and lead marketing activities for B2B business. You will have responsibility for acquiring new customers to Amazon Business, activating the customers to purchase products at Amazon Business site, and making them adopt Amazon Business features for JP. This can be done by identifying and developing best channels, messages, and technical requirements with analyzing customer data. You will work closely with Amazon Business marketing managers, tech teams, vendors, and other internal teams in JP and other locales to make more customers explore Amazon Business and purchase products.

At Amazon, you'll work alongside the latest AI and GenAI tools that are increasingly woven into how teams operate: from AI-powered capabilities that accelerate decision-making, to Generative AI that helps you focus on work that truly matters. You'll have opportunities and resources to develop AI fluency at your own pace, with continuous learning built into the culture.

The ideal candidate will be results oriented and also have the ability to innovate and design processes to engage with our business customers. You will be expected to solve complex problems in an ambiguous and dynamic environment to make history in our brand-new Amazon organization.

Key job responsibilities
- Design customer acquisition, activation, feature-adoption processes that address the various customer segments including sole proprietors, small businesses, large enterprises, end-user and senior procurement executives, verticals such as education, health care, government, commercial, etc.

- Manage 3rd party display and search platform based on performance and enhance its performance with outside vendors.

- Proactively explore new effective online and offline marketing channels to be.

- Establish operational metrics and reporting to manage traffic, acquisition channels, account management performance.

- Analyze marketing metrics, identify growth drivers and problems, and act on improvement opportunities.

- Work closely with Amazon Business marketers form JP and other locales, tech teams, and other internal teams, and take actions to maximize impact of integrated cross-organization effort.

About the team
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Basic qualifications

- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience using Microsoft Excel to manipulate and analyze data
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Advanced level of Japanese (able to negotiate externally, able to make presentations to management team)
- Intermediate level of English (able to attend internal meetings, able to negotiate internally)

Preferred qualifications

- Experience with marketing strategies in online and mobile channels
- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
- Experience in B2B marketing tools

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

How we rate this

Marketing Manager, B2B, Amazon Business at Amazon rates 20 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Key facts

Marketing Manager, B2B, Amazon Business is an open job at Amazon.
Level rates this role AI Level 1 of 4: Little AI.
The role is based in JP, 13, Tokyo.
The job was posted on August 12, 2026.
Seniority: mid.
Applications are handled by Amazon. Apply on Amazon

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

B2b MarketingCustomer AcquisitionData Analysis

Also common in marketing jobs at this level

SQL AI agents AWS Python Machine learning LLM

Pay

Typical marketing job: $146k

This posting doesn't list pay. Use the typical marketing figure when pay comes up. See marketing jobs

Questions you could be asked

Tell me about a project where b2b marketing was part of your work. What did you do?
Tell me about a project where customer acquisition was part of your work. What did you do?
Tell me about a project where data analysis was part of your work. What did you do?

Adapt your resume

List these exact terms on your resume: B2b Marketing, Customer Acquisition, and Data Analysis. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.

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