Principal, Ads Strategy and Partnerships, EMEA , Amazon Ads Strategy and Partnerships

Amazon is hiring a Principal, Ads Strategy and Partnerships, EMEA , Amazon Ads Strategy and Partnerships in London, United Kingdom. Level rates it ; you can apply on Amazon.

Level's read on this job

Little AI ●○○○ is how Level rates this role: aI is not part of the work.
Tools and skills the posting cites include Amazon Dsp, partnership management and ads strategy.
Level classifies it as a lead role.
Level lists 20,000+ other open roles at Amazon.

AI in this role

Principal role managing strategic ad platform partnerships and driving growth across EMEA for Amazon Ads.

Amazon Dsp

partnership-managementads-strategydigital-advertisinggo-to-market

The Ads Strategy and Partnerships team is responsible for building and executing high-impact strategic partnerships that accelerate Amazon Ads' market positioning across UK, Europe, the Middle East, and Africa. This individual will own the end-to-end partnership lifecycle across major ad platforms, agency holding companies, technical system integrators, and marketing technology providers — from initial opportunity identification through deal structuring and scaled execution across a complex, multi-market region.

The role requires establishing deep, consultative relationships with product and sales leaders across Amazon Ads while simultaneously serving as the primary strategic interface with external partners operating in the EMEA landscape. You will develop joint go-to-market strategies tailored to the region's distinct regulatory environments, media ecosystems, and advertiser maturity curves. You will architect innovative commercial structures and drive inorganic growth by unlocking new sources of demand and supply that complement Amazon's core advertising business across established countries, as well as high-growth ones.

A central focus is developing unique partnership constructs that address the most consequential challenges facing digital advertising in EMEA today. This includes constructing identity solutions for targeting and measurement within increasingly stringent privacy frameworks, introducing differentiated pricing models that reflect Amazon's unique value proposition across diverse currencies and market dynamics, and exploring novel data utilization strategies that maximize competitive strengths across Amazon's first-party signals, retail insights, and audience intelligence — all while navigating GDPR, the Digital Markets Act, and evolving national data regulations.

You will work directly with partners to align on media investment strategies, negotiate preferential access to Amazon's ad solutions, and drive enterprise-wide adoption of Amazon's Demand-Side Platform (Amazon DSP), retail media network, and measurement capabilities across the region. You will also establish strategic alliances with partners to build scalable, integrated advertising technology solutions that embed Amazon Ads within broader enterprise digital transformation programs — meeting partners where they are in terms of regional capability and market readiness.

Additionally, the role demands a forward-looking posture toward the advertising landscape. You will proactively engage with emerging technology players to assess new trends, forge high-value collaborations, and structure creative commercial agreements that extend and enhance the overall advertising ecosystem. By staying ahead of market shifts — including the rise of data clean rooms, identity resolution challenges, AI-driven media buying, and the region's accelerating shift toward privacy-first advertising — you will enable Amazon Ads to shape industry best practices, disrupt legacy models, and accelerate deal velocity at scale across EMEA.

The ideal candidate is an experienced business development or partnerships executive who combines strategic vision with deal-making rigor, and who brings firsthand experience operating across EMEA. You are comfortable operating at the intersection of technology, enterprise sales, and platform strategy. You bring deep fluency in the EMEA ad space, a track record of structuring complex multi-party agreements across borders, and the ability to translate regional dynamics — from regulatory headwinds to emerging media consumption patterns — into actionable partnership frameworks that deliver measurable business impact.

Basic qualifications

- Bachelor's degree or equivalent
- Experience influencing internal and external stakeholders
- Experience structuring and negotiating complex agreements and leading cross-functional groups to orchestrate and successfully complete deals

Preferred qualifications

- MBA
- Fluency in one or more European languages beyond English is a plus.

Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

How we rate this

Principal, Ads Strategy and Partnerships, EMEA , Amazon Ads Strategy and Partnerships at Amazon rates 10 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Key facts

Principal, Ads Strategy and Partnerships, EMEA , Amazon Ads Strategy and Partnerships is an open job at Amazon.
Level rates this role AI Level 1 of 4: Little AI.
The role is based in GB, London.
The job was posted on June 26, 2026.
Seniority: lead.
Applications are handled by Amazon. Apply on Amazon

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

Partnership ManagementAds StrategyDigital AdvertisingGo To MarketAmazon Dsp

Questions you could be asked

Tell me about a project where partnership management was part of your work. What did you do?
Tell me about a project where ads strategy was part of your work. What did you do?
Tell me about a project where digital advertising was part of your work. What did you do?
Tell me about a project where go to market was part of your work. What did you do?
Walk me through how you've used Amazon Dsp in your day-to-day work.

Adapt your resume

List these exact terms on your resume: Partnership Management, Ads Strategy, Digital Advertising, Go To Market, and Amazon Dsp. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.

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